Brand & Marketing Manager

YUMIKO F&B PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Yumiko F&B PTE. LTD. in Singapore seeks an experienced marketing leader to build and promote the dance club’s brand while driving footfall and revenue through strategic marketing and positioning.

You will own brand identity, campaigns, social content, events promotion, and analytics to optimize ROI. Collaboration with partners and PR will be key, with a focus on delivering consistent messaging across all touchpoints.

Qualifications

• Experience in nightlife or hospitality marketing.
• Proven track record of running multi-channel campaigns.
• Strong written and verbal communication, plus project management.

Responsibilities

• Define the club's brand identity, tone, visual style and values.
• Plan and execute integrated campaigns online and offline.
• Manage social platforms and content calendar for DJs and events.
• Collaborate with events to promote weekly and special nights.
• Oversee promotions, influencer partnerships, and PR efforts.
• Monitor spend, ROI, and analytics to optimize campaigns.
• Develop partnerships with brands for co-branded events.
• Gather customer feedback and respond across channels.

Skills

Brand strategy

Social media management

Content creation

Campaign planning

Analytics & ROI

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

Meta Ads

TikTok Ads

Email marketing / CRM

Job description

Primary Purpose

To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.

Key Responsibilities

1. Brand Strategy & Identity

• Define the club’s brand identity, tone, visual style, and core values.
• Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
• Maintain consistency in messaging across all platforms.

2. Marketing Campaigns

• Plan and execute integrated marketing campaigns (online & offline).
• Create promotional content for themed nights, special events, and new launches.
• Oversee email campaigns, SMS blasts, and promotional offers.

3. Social Media & Content

• Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
• Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
• Engage with followers, respond to DMs, and drive conversation.

4. Event Promotion

• Work closely with the events team to market weekly and special events.
• Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
• Leverage influencers and nightlife personalities to drive hype.

5. Digital Marketing & Analytics

• Plan and manage paid ads on Google, Meta, TikTok, etc.
• Track and optimize marketing spend and ROI.
• Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.

6. Public Relations

• Build relationships with media outlets, nightlife blogs, and event listings.
• Coordinate press releases and media coverage for big events or launches.
• Handle crisis communication if needed (e.g. negative PR or social backlash).

7. Partnerships & Collaborations

• Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
• Manage barter deals, sponsor activations, and brand tie-ups.

8. Customer Experience Feedback

• Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
• Use feedback to suggest improvements in marketing, events, or service.