Director of Marketing

24PS ST PROPERTY PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

24PS ST PROPERTY PTE. LTD. is expanding its presence in Singapore and seeks a strategic Marketing Leader to drive pre-opening marketing, brand positioning, and launch campaigns for new properties. You will shape content, digital strategy, PR plans, and go-to-market initiatives.

Collaborating with Sales, Revenue Management, F&B, and Operations, you will align marketing with revenue growth, lead media relations, partnerships, and a high-performing team, while managing budgets and measuring ROI.

Responsibilities

• Lead all marketing pre-opening activities, including brand positioning, launch campaigns, communications planning, content creation, and go-to-market initiatives
• Develop and execute integrated marketing strategies across digital, social media, PR, partnerships, events, and advertising channels
• Build awareness, generate demand, and strengthen the hotel's market presence across key target audiences
• Partner closely with Sales, Revenue Management, F&B, and Operations to support commercial objectives and revenue growth
• Lead media relations, influencer partnerships, brand collaborations, and publicity initiatives
• Manage marketing budgets, agency relationships, and campaign performance to maximise return on investment
• Monitor market trends, competitor activity, and consumer insights to inform marketing strategy
• Recruit, develop, and lead a high-performing Marketing team

Job description

What You'll Do

• Lead all marketing pre-opening activities, including brand positioning, launch campaigns, communications planning, content creation, and go-to-market initiatives
• Develop and execute integrated marketing strategies across digital, social media, PR, partnerships, events, and advertising channels
• Build awareness, generate demand, and strengthen the hotel's market presence across key target audiences
• Partner closely with Sales, Revenue Management, F&B, and Operations to support commercial objectives and revenue growth
• Lead media relations, influencer partnerships, brand collaborations, and publicity initiatives
• Manage marketing budgets, agency relationships, and campaign performance to maximise return on investment
• Monitor market trends, competitor activity, and consumer insights to inform marketing strategy
• Recruit, develop, and lead a high-performing Marketing team