Marketing Manager (Guest Experience)

BRYNE PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

BRYNE PTE. LTD. is seeking a Marketing Manager to develop and own the annual marketing strategy and plan, aligned with occupancy targets.

You will manage the budget, report ROI monthly, lead brand positioning, and run campaigns across digital, social, email, search and offline channels. In addition, you will oversee guest experience operations—welcoming guests, handling check-in/out, collecting feedback and feeding insights into marketing plans.

Responsibilities

• Marketing management: Develop and own the annual marketing strategy and plan, aligned with revenue and occupancy targets. Prepare, manage and account for the marketing budget; report spend and ROI to the Director monthly.
• Lead brand positioning and ensure consistent brand standards across all channels and touchpoints.
• Plan and run campaigns across digital, social media, email, search, OTA listings, partnerships and offline channels.
• Set marketing KPIs (e.g. direct bookings, CPA, engagement, review scores) and track through dashboards and reports.
• Select, brief and manage external agencies, freelancers, photographers and media partners, including scope and cost and performance.
• Manage the website, booking-engine content, OTA content and online reputation; lead responses to reviews.
• Build partnerships with corporate clients, travel trade, local businesses and tourism bodies.
• Conduct market, competitor and pricing research; recommend promotions and packages to the Director.
• Recruit, guide and assess marketing staff or interns who join the function.
• Guest experience: Welcome guests and handle check-in, check-out, enquiries and requests to service standards.
• Resolve guest issues on shift, escalating to the duty lead where required.
• Collect guest feedback and observations and feed them into marketing plans and service-improvement ideas.
• Support guest-facing promotions, loyalty sign-ups and on-site events.
• Follow operating, safety and data-protection (PDPA) procedures.

Job description

Key responsibilities

A. Marketing management (management level, reporting to the Director)

1. Develop and own the annual marketing strategy and plan, aligned with revenue and occupancy targets agreed with the Director.
2. Prepare, manage and account for the marketing budget; report spend and return on investment to the Director monthly.
3. Lead brand positioning and ensure consistent brand standards across all channels and touchpoints.
4. Plan and run campaigns across digital, social media, email, search, OTA listings, partnerships and offline channels.
5. Set marketing KPIs (e.g. direct bookings, cost per acquisition, engagement, review scores) and track them through dashboards and reports.
6. Select, brief and manage external agencies, freelancers, photographers and media partners, including scope, cost and performance.
7. Manage the website, booking-engine content, OTA content and online reputation; lead responses to reviews.
8. Build partnerships with corporate clients, travel trade, local businesses and tourism bodies.
9. Conduct market, competitor and pricing research; recommend promotions and packages to the Director.
10. Recruit, guide and assess any marketing staff or interns who join the function.

B. Guest experience (operational, non-supervisory)

1. Welcome guests and handle check-in, check-out, enquiries and requests to service standards.
2. Resolve guest issues on shift, escalating to the duty lead where required.
3. Collect guest feedback and observations and feed them into marketing plans and service-improvement ideas.
4. Support guest-facing promotions, loyalty sign-ups and on-site events.
5. Follow operating, safety and data-protection (PDPA) procedures.

The guest experience duties carry no supervisory or management authority over operations staff.