Nightlife Brand & Marketing Lead

YUMIKO F&B PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Yumiko F&B PTE. LTD. in Singapore seeks an experienced marketing leader to build and promote the dance club’s brand while driving footfall and revenue through strategic marketing and positioning.

You will own brand identity, campaigns, social content, events promotion, and analytics to optimize ROI. Collaboration with partners and PR will be key, with a focus on delivering consistent messaging across all touchpoints.

Qualifications

• Experience in nightlife or hospitality marketing.
• Proven track record of running multi-channel campaigns.
• Strong written and verbal communication, plus project management.

Responsibilities

• Define the club's brand identity, tone, visual style and values.
• Plan and execute integrated campaigns online and offline.
• Manage social platforms and content calendar for DJs and events.
• Collaborate with events to promote weekly and special nights.
• Oversee promotions, influencer partnerships, and PR efforts.
• Monitor spend, ROI, and analytics to optimize campaigns.
• Develop partnerships with brands for co-branded events.
• Gather customer feedback and respond across channels.

Skills

Brand strategy

Social media management

Content creation

Campaign planning

Analytics & ROI

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

Meta Ads

TikTok Ads

Email marketing / CRM

Job description

Yumiko F&B PTE. LTD. in Singapore seeks an experienced marketing leader to build and promote the dance club’s brand while driving footfall and revenue through strategic marketing and positioning.

You will own brand identity, campaigns, social content, events promotion, and analytics to optimize ROI. Collaboration with partners and PR will be key, with a focus on delivering consistent messaging across all touchpoints.