Brand & Marketing Executive

PS.Gourmet Pte. Ltd.; Singapore; On-site; SGD 40,000 - 72,000; Full time

Job summary

PS.Gourmet Pte. Ltd. is seeking a Brand & Marketing Executive to support planning, coordination and execution of brand, marketing and social media initiatives across the group's dining concepts.

The role collaborates with the Brand & Marketing Communications team, outlet teams, designers, agencies and external partners to bring campaigns and content to life, ensuring on-brand messaging and timely delivery.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, Hospitality, Media or a related field.
• 1-3 years of experience in marketing, social media, brand communications, hospitality, F&B or lifestyle brands preferred.
• Strong written English with an eye for tone, detail and clarity.
• Good understanding of Instagram, TikTok, Facebook, Rednote, and lifestyle/F&B content trends.
• Organised, reliable and able to manage timelines across multiple brands, outlets and campaigns.
• Comfortable coordinating with different stakeholders, including outlet teams, designers, vendors, agencies and partners.
• Able to manage administrative tasks carefully and Systematically.
• Basic knowledge of Canva, OneDrive Workspace, Meta Business Suite, Mailchimp, website CMS or similar tools is a plus.
• Interest in food, hospitality, lifestyle, design, culture and brand storytelling.
• Able to work independently while being collaborative, responsive and hands-on.

Responsibilities

• Support the planning and execution of brand campaigns, seasonal promotions, new menu launches, outlet initiatives and marketing activations.
• Assist in developing campaign timelines, marketing calendars, task lists and rollout plans.
• Coordinate campaign requirements across internal teams, outlet teams, designers, agencies, vendors and partners to ensure timely execution.
• Assist in preparing campaign briefs, creative references, copy points and marketing materials.
• Ensure campaign messaging, visuals and guest-facing touchpoints are aligned with each brand’s tone, personality and positioning.

Skills

Brand marketing

Social media

Content creation

Communication

Organisational skills

Education

Diploma or Degree in Marketing/related field

Tools

Canva

OneDrive Workspace

Meta Business Suite

Mailchimp

Website CMS

Job description

The Brand & Marketing Executive supports the planning, coordination and execution of brand, marketing and social media initiatives across the group’s dining concepts.

This role works closely with the Brand & Marketing Communications team, outlet teams, designers, agencies, vendors and external partners to bring campaigns, promotions, content and brand experiences to life. The role requires someone who is organised, detail-oriented and creatively aware, with the ability to manage timelines, coordinate stakeholders, maintain brand consistency and support the administrative needs behind smooth marketing execution.

RESPONSIBILITIES

• Support the planning and execution of brand campaigns, seasonal promotions, new menu launches, outlet initiatives and marketing activations.
• Assist in developing campaign timelines, marketing calendars, task lists and rollout plans.
• Coordinate campaign requirements across internal teams, outlet teams, designers, agencies, vendors and partners to ensure timely execution.
• Assist in preparing campaign briefs, creative references, copy points and marketing materials.
• Ensure campaign messaging, visuals and guest-facing touchpoints are aligned with each brand’s tone, personality and positioning.

Brand & Campaign Support

• Support the planning and execution of brand campaigns, seasonal promotions, new menu launches, outlet initiatives and marketing activations.
• Assist in developing campaign timelines, marketing calendars, task lists and rollout plans.
• Coordinate campaign requirements across internal teams, outlet teams, designers, agencies, vendors and partners to ensure timely execution.
• Assist in preparing campaign briefs, creative references, copy points and marketing materials.
• Ensure campaign messaging, visuals and guest-facing touchpoints are aligned with each brand’s tone, personality and positioning.

Content & Communications

• Assist in creating and coordinating marketing content across social media, eDMs, websites, in-store materials and promotional channels.
• Draft social media captions, newsletter copy, website updates, promotional copy and basic campaign write-ups.
• Work with designers, photographers, videographers and external agencies to produce marketing assets.
• Support content shoots by coordinating shot lists, props, products, outlet arrangements and creative requirements.
• Ensure all content and communications are clear, polished, on-brand and consistent across platforms.

Social Media & Digital Marketing

• Support the day-to-day management of social media platforms (Meta & Rednote), including content scheduling, posting, community engagement and basic page upkeep.
• Monitor social media trends, competitor activity and relevant F&B, lifestyle and hospitality content ideas.
• Track social media performance and assist in compiling reports on reach, engagement, follower growth and campaign results.
• Support influencer/KOL coordination, including shortlist preparation, outreach, hosting arrangements, briefing and follow-ups.
• Assist in digital marketing initiatives such as boosted posts, campaign tracking and basic performance tracking

Outlet, Event & Partnership Coordination

• Liaise with outlet teams to ensure campaigns, promotions and marketing materials are properly briefed and implemented.
• Coordinate the delivery, display and upkeep of marketing materials such as posters, menus, table talkers, standees, signage, tent cards and promotional assets.
• Support media visits, influencer tastings, brand events, activations and partnership campaigns.
• Assist in gathering outlet feedback, campaign photos and operational updates to ensure smooth execution.
• Help maintain clear communication between marketing, operations and external partners

Administrative & Reporting

• Maintain organised records of marketing assets, campaign materials, vendor contacts, quotations, invoices, timelines and brand resources.
• Assist with marketing expense tracking, quotation requests, purchase orders, invoice processing and basic budget coordination.
• Compile campaign performance reports, post-campaign summaries and key learnings.
• Support competitor research, market research and simple presentation decks when required.
• Assist with administrative coordination for shoots, events, partnerships and marketing rollouts, including bookings, logistics, samples, deliveries and follow-ups.

REQUIREMENTS

• Diploma or Degree in Marketing, Communications, Business, Hospitality, Media or a related field.
• 1-3 years of experience in marketing, social media, brand communications, hospitality, F&B or lifestyle brands preferred.
• Strong written English with an eye for tone, detail and clarity.
• Good understanding of Instagram, TikTok, Facebook, Rednote, and lifestyle/F&B content trends.
• Organised, reliable and able to manage timelines across multiple brands, outlets and campaigns.
• Comfortable coordinating with different stakeholders, including outlet teams, designers, vendors, agencies and partners.
• Able to manage administrative tasks carefully and systematically.
• Basic knowledge of Canva, OneDrive Workspace, Meta Business Suite, Mailchimp, website CMS or similar tools is a plus.
• Interest in food, hospitality, lifestyle, design, culture and brand storytelling.
• Able to work independently while being collaborative, responsive and hands-on.