Marketing Communications Manager

The American Club of Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

The American Club of Singapore is seeking a hands-on Marketing leader to drive day-to-day operations, coordinating campaigns, content and communications that support the Club's brand and Member experience. You will translate direction from leadership into practical activity, collaborating with stakeholders to engage Members while aligning with priorities.

We value an idea-driven professional with 5+ years in a leadership marketing role, strong writing, and proficiency with content editing tools

Qualifications

• Minimum 5 years of leadership experience in marketing.
• Ability to use data and metrics to improve marketing activity.
• Highly organized, proactive and self-directed.
• Strong professional writing and editing skills.

Responsibilities

• Translate strategy into an actionable marketing & communications calendar.
• Lead planning and execution of campaigns with briefs, timelines and approvals.
• Oversee SEO/SEM/GEO and other channels with the team support.
• Own Member communications including EDMs and newsletters, writing/editing key content.
• Develop marketing plans to increase participation in Club offerings (events, dining, fitness, spa, etc.).
• Oversee promotional materials from brief to production.
• Ensure brand voice and standards across materials.
• Create presentations for internal/external communication needs.
• Coordinate external agencies, freelancers, photographers, printers and other suppliers.
• Develop and manage sponsorship and advertising opportunities; negotiate and deliver commitments.
• Manage the marketing budget and ensure alignment with priorities.
• Provide day-to-day leadership to Marketing team with coaching and performance management.
• Deliver internal news and updates with clear, timely tone and standards.

Skills

Marketing leadership

Data-driven

Content editing

Digital marketing platforms

Strong writing

Tools

Content editing tools

Digital marketing platforms

Job description

What’s in it for you

You will lead the Club's day-to-day marketing and communications operation, translating direction from the Director of Membership & Marketing into coordinating campaigns, content and communications that support the Club's brand, business objectives and Member experience. You will work closely with stakeholders across the Club to translate their objectives into effective marketing activity, helping the Club reach and engage Members while ensuring activity remains aligned with agreed priorities.

What we are looking for

• An idea-driven & hands-on Marketing generalist with at least 5 years of relevant experience in a leadership role
• Has demonstrated ability to use data and performance metrics to evaluate and improve marketing activity
• Highly organized, proactive and self-directed
• Strong professional writing and editing skills
• Proficient in content editing tools and digital marketing platforms
• Experience in hospitality, lifestyle, membership organizations or events is a plus

Key responsibilities include (but not limited to)

• Translate the marketing strategy and priorities into an actionable marketing and communications calendar.
• Lead the planning and execution of marketing and communications campaigns, coordinating briefs, timelines, stakeholders and approvals to ensure campaigns are delivered in line with Club's brand, Member engagement and business objectives.
• Oversee SEO/SEM/GEO and other relevant channels, with support from the marketing team.
• Own and oversee Member communications, including EDMs, WhatsApp broadcasts, the seasonal magazine, newsletters and annual report content, writing or editing key communications as appropriate.
• Partner with Club departments to develop marketing plans that increase participation in events, dining, fitness, spa, family and other Club offerings.
• Oversee promotional materials for Club outlets and programs, including posters, menus, table cards, signage and other collateral, from brief through production.
• Ensure the Club's brand voice and standards are consistently applied across marketing and communications materials.
• Build presentations and other materials for internal and external communication needs.
• Coordinate external agencies, freelancers, photographers, printers and other marketing suppliers as required, ensuring quality, timelines and deliverables are met.
• Develop and manage sponsorship and advertising opportunities, including negotiations, scheduling and timely delivery of agreed commitments.
• Manage the marketing budget, and ensure spending remains aligned with approved priorities.
• Provide day-to-day leadership to the Marketing team, including (but not limited to) work allocation and supervision, quality check, coaching, and performance management.
• Work with relevant stakeholders to deliver internal news and updates that are clear, timely and consistent with the Club's tone and standards.