Brand Manager

Novartis (Singapore) Pte Ltd; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Novartis (Singapore) Pte Ltd is seeking a Brand Manager to define and execute local brand strategy in alignment with global marketing. You will lead cross-functional teams to deliver high-impact campaigns and optimize spend, while gathering insights to identify growth opportunities and collaborating with Medical to engage key centers and opinion leaders.

The role demands strategic thinking, financial discipline, and experience with digital and AI tools to drive results in a dynamic pharma market.

Qualifications

• University degree in life sciences, marketing, business or related field.
• At least 2 years of brand management or marketing experience in pharma.
• Strong understanding of pharma markets, customers and healthcare systems.
• Proven track record delivering brand strategies and plans.
• Strong financial skills and experience managing budgets.
• Strategic, analytical and data-driven mindset.
• Experience using digital and AI tools in day-to-day work.

Responsibilities

• Define brand strategy with local and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise ROI.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand patient segment needs.

Skills

Brand management

Marketing

Stakeholder management

Financial acumen

Strategic thinking

Data-driven mindset

Digital tools

AI tools usage

Education

Bachelor's degree in life sciences or business

Tools

Marketing automation software

CRM tools

Job description

Major Accountabilities:

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment, and act quickly to stay on course
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment

Requirements

• A university degree in life sciences, marketing, business or a related field
• At least 2 years of brand management or marketing experience in the pharmaceutical industry
• A strong understanding of pharma markets, customers and healthcare systems
• A proven track record of building and delivering brand strategies and plans
• Strong financial skills and experience managing budgets
• Confidence leading across functions and managing stakeholders in a matrix organisation
• A strategic, analytical and data-driven mindset
• Experience using digital and AI tools in your day-to-day work