Brand Growth Manager — Beverages & Cafés

Wilmar International; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Wilmar International in Singapore is seeking a Brand Manager with 3–5 years of experience in brand management or business development within the F&B sector to drive growth across key brands and core product categories.

This role combines brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market position and profitability, with emphasis on beverage and cafe channels.

Qualifications

• 3–5 years of experience in brand management or business development in F&B.
• Background in beverage, coffee, or café is highly preferred.
• Barista experience and/or knowledge of coffee preparation is advantageous.
• Strong knowledge of food, coffee, beverage trends with ability to translate to opportunities.
• Excellent communication, presentation, and negotiation skills.
• Analytical and commercial mindset with strong financial sense.

Responsibilities

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Collaborate with principals on brand direction, launches, and reviews.
• Develop pricing frameworks and guidelines for key brands.
• Analyze market trends, customer behaviour, and competitor activities.

Skills

Brand management

Business development

Pricing governance

Market intelligence

Channel strategy

Job description

Wilmar International in Singapore is seeking a Brand Manager with 3–5 years of experience in brand management or business development within the F&B sector to drive growth across key brands and core product categories.

This role combines brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market position and profitability, with emphasis on beverage and cafe channels.