Brand Strategy & Growth Lead

BreadTalk Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BreadTalk Group is seeking a senior brand and marketing professional to lead brand development, partnerships, audience engagement and strategic marketing plans in Singapore. You will manage media relations, digital campaigns, sponsorships and events, collaborating with Operations and F&B teams to align branding with business goals.

You will drive revenue growth through tactical execution of marketing communications, coordinate campaigns across launch to maintenance, and lead budgeting and

Qualifications

• Degree in Marketing/Mass Communication or related discipline.
• Minimum 7 years’ relevant brand management, marketing and digital experience.
• Creative with strong eye for detail.
• Strong stakeholder engagement with internal and external partners.

Responsibilities

• Overall responsible for brand development work, including Brand partnerships and collaborations, audience engagement and working with the team to develop marketing strategies and plans, lead media relations, digital campaigns, sponsorships and event management.
• Support revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. The candidate will project lead, coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
• Work closely with Operations team to develop brand positioning and marketing plans, develop and organise content for pitch decks and presentations to landlords.
• Lead the Brand team to work closely with key stakeholders that include internal and external tenants, Operations and F&B team to develop and execute projects, brand marketing and sponsorships, and update in weekly meetings.
• Work and lead the team to delivering and implementing campaigns and projects. She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results.
• This role requires a strategic and analytical approach to monitoring and improving ROI. Responsible, prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
• This is an ideal role for an experienced, organized and detail-oriented Marcom professional with a strong background in FMCG/retail environment.

Skills

Brand management

Digital marketing

Stakeholder management

Creative thinking

Education

Bachelor's degree in Marketing/Mass Communication

Job description

BreadTalk Group is seeking a senior brand and marketing professional to lead brand development, partnerships, audience engagement and strategic marketing plans in Singapore. You will manage media relations, digital campaigns, sponsorships and events, collaborating with Operations and F&B teams to align branding with business goals.

You will drive revenue growth through tactical execution of marketing communications, coordinate campaigns across launch to maintenance, and lead budgeting and