F&B Brand Development Manager [1028]

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

The Supreme HR Advisory Pte. Ltd. seeks an experienced F&B Brand Development Manager to lead the development and launch of new brands in Singapore.

You will oversee market research, brand positioning, product planning, business model validation, and SOP development, driving strategic growth initiatives. You will coordinate with China HQ and external partners to ensure smooth communication and project execution, while supporting business planning, reporting, and stakeholder management to achieve

Qualifications

• Bachelor's degree in a related field.
• 5+ years of experience in F&B, retail, or FMCG with brand development or incubation.
• Strong project management and stakeholder management skills.
• Proficient in English and Mandarin (spoken and written).

Responsibilities

• Lead end-to-end development and incubation of new F&B brands in Singapore, including market research, brand positioning, product planning, and SOP development.
• Conduct market and competitor analysis to identify opportunities and support brand expansion strategies.
• Develop and execute brand launch plans for successful market entry and growth.
• Coordinate with Singapore office, China headquarters, and external partners to ensure smooth communication and project execution.
• Coordinate commercial discussions and maintain relationships with strategic partners.
• Support the General Manager in business planning, project coordination, and documentation.
• Work with internal teams to deliver projects on schedule and meet objectives.
• Prepare business reports, presentations, and market analyses for management review.
• Monitor progress and identify risks, recommending solutions for successful implementation.

Skills

Project management

Business development

Stakeholder management

Analytical thinking

Independent work

Multitasking

Education

Bachelor's degree in Business Administration, Marketing, Food Science, International Business, or related discipline

Job description

Job Description

We are seeking an experienced F&B Brand Development Manager to lead the development and launch of new food & beverage brands in Singapore. The successful candidate will be responsible for market research, brand positioning, business development, partner coordination, and supporting strategic growth initiatives.

Key Responsibilities

• Lead the end-to-end development and incubation of new F&B brands in Singapore, including market research, brand positioning, product planning, business model validation, and operational SOP development.
• Conduct market and competitor analysis to identify business opportunities and support brand expansion strategies.
• Develop and execute brand launch plans to ensure successful market entry and business growth.
• Act as the primary liaison between the Singapore office, China headquarters, and external business partners to ensure smooth communication and project execution.
• Coordinate commercial discussions and maintain strong relationships with strategic partners.
• Support the General Manager in business planning, project coordination, meeting arrangements, documentation, and follow-up on key initiatives.
• Work closely with internal teams to ensure projects are delivered on schedule and meet business objectives.
• Prepare business reports, presentations, and market analysis for management review.
• Monitor project progress, identify potential risks, and recommend solutions to ensure successful implementation.
• Ensure compliance with company policies and maintain confidentiality of sensitive business information.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Food Science, International Business, or a related discipline.
• At least 5 years of relevant experience in the F&B, retail, or FMCG industry, including experience in brand development, business expansion, or new business incubation.
• Strong project management, business development, and stakeholder management skills.
• Strong analytical thinking with the ability to identify market opportunities and develop business strategies.
• Ability to work independently in a fast-paced environment while managing multiple projects simultaneously.
• Experience in the Singapore F&B market will be an advantage.
• Proficient in both English and Mandarin (spoken and written) to communicate with the China headquarters, Mandarin-speaking business partners, and review business documents.

Leong Jia Qi Reg No. : R24124746

The Supreme HR Advisory Pte Ltd EA No. : 14C7279