Brand Manager – FMCG (Functional Beverages & Nutrition)

H. L. YONG COMPANY (PRIVATE) LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

H. L. Yong Company (Pte) Ltd in Singapore is seeking a commercially driven Brand Manager to lead the development and growth of an assigned portfolio of international FMCG brands.

The role suits an experienced Assistant Brand Manager looking to take greater ownership of brand strategy, commercial performance and principal relationships. You will own brand plans, forecasts, marketing initiatives, and channel expansion, while coordinating with Sales, KAMs, Supply Chain and Finance to ensure

Qualifications

• Diploma or Degree in Business, Marketing or related discipline.
• Preferably 3-5 years of relevant FMCG brand management, trade marketing, category management or commercial account management experience.
• Experience in beverages, snacks, nutrition or food distribution advantageous.
• Strong commercial and analytical skills, with the ability to interpret sales data, prepare forecasts and manage budgets.
• Strong written and verbal communication skills, with confidence in managing internal and external stakeholders.
• Organised, resourceful and accountable, with a proactive approach to problem-solving and follow-through.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Take ownership of assigned brands' commercial performance, growth plans and market development in Singapore.
• Develop and execute annual business plans, sales forecasts, marketing initiatives and channel expansion strategies.
• Identify new business opportunities across modern trade, convenience, foodservice and other relevant channels.
• Work closely with Sales and Key Account teams to improve distribution, product visibility and rate of sale.

Skills

Commercial acumen

Analytical skills

Stakeholder management

Communication skills

Independent work style

Education

Diploma or Degree in Business, Marketing or related discipline

Tools

Microsoft Excel

PowerPoint

Job description

About Us

H. L. Yong Company (Pte) Ltd is an established FMCG and foodservice distribution company with operations in Singapore and Malaysia. We represent a diverse portfolio of international brands across modern trade, convenience stores, foodservice, e-commerce and other emerging channels.

As part of our expansion, we are seeking a commercially driven and proactive Brand Manager to lead the development and growth of an assigned portfolio of international FMCG brands.

This position offers an excellent opportunity for an experienced Assistant Brand Manager who is ready to step up and take greater ownership of brand strategy, commercial performance and principal relationships.

Key Responsibilities

1. Brand Strategy & Business Development

• Take ownership of assigned brands' commercial performance, growth plans and market development in Singapore.

• Develop and execute annual business plans, sales forecasts, marketing initiatives and channel expansion strategies.

• Identify new business opportunities across modern trade, convenience, foodservice and other relevant channels.

• Work closely with Sales and Key Account teams to improve distribution, product visibility and rate of sale.

2. Principal & Stakeholder Management

• Serve as the primary point of contact for international brand principals on business planning, performance reviews and operational matters.

• Build strong, professional relationships through clear communication, timely follow-ups and reliable reporting.

• Coordinate internal departments to ensure effective execution of principal requirements and agreed business objectives.

• Proactively identify issues, recommend solutions and take ownership of follow-through.

3. Commercial Planning & Performance Management

• Monitor sales performance, product profitability, inventory levels and business performance against agreed targets.

• Prepare accurate sales forecasts, performance reports, business reviews and actionable recommendations.

• Plan and manage trade marketing budgets, promotional investments and principal-funded initiatives.

• Evaluate commercial opportunities based on expected sales, margins and return on investment.

4. Marketing, Activation & Operational Coordination

• Plan and coordinate product launches, promotional campaigns, retail activations and brand-building initiatives.

• Guide and coordinate field sales and activation activities to ensure effective in-market execution.

• Work with Supply Chain, Finance and Operations on inventory planning, product availability, claims and order fulfilment.

• Ensure brand initiatives are executed within agreed timelines and budgets.

Requirements

• Diploma or Degree in Business, Marketing or a related discipline.

• Preferably 3-5 years of relevant experience in FMCG brand management, trade marketing, category management or commercial account management.

• Experience in beverages, snacks, nutrition or food distribution will be advantageous.

• Good commercial and analytical skills, with the ability to interpret sales data, prepare forecasts and manage budgets.

• Strong written and verbal communication skills, with confidence in managing internal and external stakeholders.

• Organised, resourceful and accountable, with a proactive approach to problem-solving and follow-through.

• Comfortable working independently in a hands-on, fast-paced SME environment.

• Proficient in Microsoft Excel and PowerPoint.

Candidates currently holding an Assistant Brand Manager position who are ready to assume greater responsibility are strongly encouraged to apply.

What We Offer

• Opportunity to independently manage and grow a portfolio of established international brands.

• Direct exposure to overseas principals and cross-functional business management.

• Meaningful responsibility for commercial planning, market expansion and brand development.

• Supportive senior management with opportunities for professional development and career progression.

• A growing organisation where your contributions have a direct impact on business performance.

Application

Interested candidates are invited to submit their resume, current and expected salary, and notice period.