Brand Manager - FMCG Beverages & Nutrition Growth

H. L. YONG COMPANY (PRIVATE) LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

H. L. Yong Company (Pte) Ltd in Singapore is seeking a commercially driven Brand Manager to lead the development and growth of an assigned portfolio of international FMCG brands.

The role suits an experienced Assistant Brand Manager looking to take greater ownership of brand strategy, commercial performance and principal relationships. You will own brand plans, forecasts, marketing initiatives, and channel expansion, while coordinating with Sales, KAMs, Supply Chain and Finance to ensure

Qualifications

• Diploma or Degree in Business, Marketing or related discipline.
• Preferably 3-5 years of relevant FMCG brand management, trade marketing, category management or commercial account management experience.
• Experience in beverages, snacks, nutrition or food distribution advantageous.
• Strong commercial and analytical skills, with the ability to interpret sales data, prepare forecasts and manage budgets.
• Strong written and verbal communication skills, with confidence in managing internal and external stakeholders.
• Organised, resourceful and accountable, with a proactive approach to problem-solving and follow-through.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Take ownership of assigned brands' commercial performance, growth plans and market development in Singapore.
• Develop and execute annual business plans, sales forecasts, marketing initiatives and channel expansion strategies.
• Identify new business opportunities across modern trade, convenience, foodservice and other relevant channels.
• Work closely with Sales and Key Account teams to improve distribution, product visibility and rate of sale.

Skills

Commercial acumen

Analytical skills

Stakeholder management

Communication skills

Independent work style

Education

Diploma or Degree in Business, Marketing or related discipline

Tools

Microsoft Excel

PowerPoint

Job description

H. L. Yong Company (Pte) Ltd in Singapore is seeking a commercially driven Brand Manager to lead the development and growth of an assigned portfolio of international FMCG brands.

The role suits an experienced Assistant Brand Manager looking to take greater ownership of brand strategy, commercial performance and principal relationships. You will own brand plans, forecasts, marketing initiatives, and channel expansion, while coordinating with Sales, KAMs, Supply Chain and Finance to ensure