Brand Development, Assistant Manager/Manager (Beverage)

Wilmar International; Singapore; Sur place; SGD 60 000 - 100 000; Plein temps

Résumé du poste

Wilmar International in Singapore is seeking a Brand Manager with 3–5 years of experience in brand management or business development within the F&B sector to drive growth across key brands and core product categories.

This role combines brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market position and profitability, with emphasis on beverage and cafe channels.

Qualifications

• 3–5 years of experience in brand management or business development in F&B.
• Background in beverage, coffee, or café is highly preferred.
• Barista experience and/or knowledge of coffee preparation is advantageous.
• Strong knowledge of food, coffee, beverage trends with ability to translate to opportunities.
• Excellent communication, presentation, and negotiation skills.
• Analytical and commercial mindset with strong financial sense.

Responsabilités

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Collaborate with principals on brand direction, launches, and reviews.
• Develop pricing frameworks and guidelines for key brands.
• Analyze market trends, customer behaviour, and competitor activities.

Connaissances

Brand management

Business development

Pricing governance

Market intelligence

Channel strategy

Description du poste

This role is responsible for driving sustainable growth across key brands and core product categories. This role integrates brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market positioning and profitability.

The incumbent will act as the bridge between principals, internal cross-functional teams, and customers to ensure strong brand performance, competitive positioning, and expansion into new channels and opportunities.

Key Responsibilities:

Brand Management & Portfolio Ownership

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Work closely with principals on brand direction, innovation launches, and performance reviews.
• Ensure consistent brand messaging and value proposition across trade channels.
• Develop go-to-market strategies for key brands and product categories.
• Align brand strategies with overall company growth targets.
• Drive category growth initiatives, product mix optimization, and margin enhancement.
• Support budgeting and forecasting processes with data-backed assumptions.
• Develop and maintain pricing frameworks and guidelines for key brands.
• Conduct cost structure analysis and margin modelling.
• Recommend price adjustments based on cost changes, market dynamics, and competitive landscape.
• Ensure pricing discipline and alignment across sales channels.
• Evaluate promotional ROI and trade spend effectiveness.
• Analyse market trends, customer behaviour, and competitor activities.
• Gather and interpret sales data, industry reports, and customer feedback.
• Identify white space opportunities and emerging segments.
• Provide actionable insights to sales teams to strengthen competitive advantage.
• Conduct post-launch reviews and performance analysis for new products.

Business Development

• Identify and pursue new growth opportunities in existing and new channels.
• Expand distribution footprint and strategic partnerships.
• Develop proposals and pitch decks for new accounts and collaborations.
• Lead negotiations on commercial terms for strategic accounts (where applicable).
• Support internationalisation or regional expansion initiatives where relevant.

Job Requirements:

• 3–5 years of experience in brand management/business development in foodservice or F&B industry.
• Background in beverage, coffee, or café is highly preferred.
• Barista experience and/or practical knowledge of coffee preparation, coffee products, or café operations would be an advantage.
• Strong knowledge of food, coffee, beverage, and industry trends, with the ability to translate trends into business opportunities. Proven ability to drive business growth and manage key accounts effectively.
• Excellent communication, presentation, and negotiation skills.
• Analytical and commercial mindset with good financial and commercial sense.