Director, Marketing & Partnerships

pan pacific marketing services pte. ltd.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Pan Pacific Hotels Group is seeking a dynamic Director, Marketing & Partnerships based in Singapore to lead the Singapore cluster’s marketing strategy across eight properties. You will drive brand awareness, partnerships and campaigns that elevate the group’s brands and expand the affluent guest base.

You will collaborate with Corporate Brand Marketing & Communications, Digital Marketing & Loyalty, Commercial, and Property teams, embedding AI-assisted reviews, content creation and reporting to

Qualifications

• Bachelor’s degree or equivalent in marketing, business administration or communications.
• 10–12 years of working experience in Marketing and Partnerships.
• Experience in partnership with lifestyle brands, financial institutions, airlines and/or new media.
• Hospitality, travel or tourism sector experience preferred across multiple properties.
• Experience working in a matrix structure and cross-functional collaboration.
• Excellent interpersonal skills to motivate and influence others.
• Proficient with Word, PowerPoint, Excel, Outlook and Canva; AI tools for productivity welcome.

Responsibilities

• Lead Singapore cluster marketing for eight properties to build awareness and demand.
• Manage global brand partnerships and financial partnerships with banks, issuers and airlines.
• Set and track cluster marketing KPIs including reach, revenue and traffic.
• Coordinate with Corporate Brand Marketing, Digital Marketing & Loyalty, Commercial, and other teams.
• Guide adoption of AI tools in day-to-day work and campaigns.

Skills

Marketing leadership

Partnership management

Cross-functional collaboration

AI tools usage

Stakeholder engagement

Budget management

Education

Bachelor’s degree or equivalent in marketing, business administration or communications

Tools

Canva

Microsoft Word

PowerPoint

Excel

Outlook

Job description

Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.

Based in Singapore Corporate Office, we are looking for a passionate and energetic individual to join us as Director, Marketing & Partnerships.

Job Responsibilities

Director, Marketing & Partnership is a key member of the Corporate Brand Marketing and Communications team, shaping how Pan Pacific Hotels Group and its brands build awareness, preference and demand, and turning that into commercial results. He/she will lead marketing for the Singapore cluster, our anchor market, and build the global brand and financial partnerships that elevate our brands, extend our reach and grow the affluent guest base, working closely with Brand Marketing & Communications, Digital Marketing & Loyalty, Commercial, and the wider Corporate and Property teams.

The organisation is gearing for growth and is using AI meaningfully in everyday work, so that our people can spend more time on what matters: engaging stakeholders to understand their needs, creating ideas and making data-informed decisions. It is a time of change, and an opportunity forthe right leader to help shape it.

Primary Responsibilities

Singapore Cluster Marketing Lead

• Lead marketing for the Singapore cluster of eight properties, five hotels and three serviced suites, all in great locations across Singapore, to build awareness, preference and demand for the cluster.
• Work with the wider Corporate team, including Commercial, Digital, Loyalty and Brand Marketing & Communications, and other cross-functional teams, to market key segments such as rooms, F&B and Conferences & Events.
• Manage key campaigns and activations that benefit the cluster end-to-end, from strategic planning and execution, including production of marketing assets, to post-mortem, so that learnings improve every campaign that follows.
• Engage and communicate regularly with the cluster team, including property General Managers, Commercial leaders and the Marketing Communications community, to understand business needs and priorities, and to create an integrated Singapore marketing and communications plan that complements each property's own plan.
• Own cluster marketing KPIs, including reach, impressions and views, revenue and brand.com traffic, and review campaign results to improve performance continually.

Partnerships

• Lead global brand partnerships that help elevate the Group's brands, working with lifestyle and other like-minded brands that make each brand's positioning tangible and extend its reach.
• Lead financial partnerships with banks and card issuers to grow the affluent guest base, through bespoke offers, cardholder segmentation and co-funded campaigns.
• Manage airline and other partnerships, and seek new opportunities to expand partnerships for PPHG and for each brand.
• Manage and maximise sponsorships and events for the best exposure and outcomes.
• Own partnership KPIs: revenue generated and marketing exposure secured.

Organisation activities

• Guide the Singapore cluster properties through the adoption of AI, embedding tools such as AI-assisted reviews, content creation and reporting into day-to-day workflow, with practical use cases and coaching that build confidence and free people to engage stakeholders, make decisions and create ideas.
• Oversee and work with agency partners and internal stakeholders to ensure timely execution of marketing activities and the achievement of key objectives.
• Manage tools and guidelines that enable stakeholders to activate activities and campaigns.
• Set a regular communication cadence with stakeholders as part of campaign management, to ensure the best outcomes.
• Operate within established budgetary parameters, with proper controls towards achieving marketing and partnership goals within budget guidelines.

Requirements

• Bachelor’s degree or equivalent in marketing, business administration or communications
• 10 - 12 years of working experience preferably in Marketing and Partnership-related fields. Experienced in partnership with lifestyle brands, financial institutions, airlines and/or new media
• Good knowledge of marketing with effective go-to-market strategies. Experience in leading integrated marketing across a diverse cross-functional team
• Previous experience in the hospitality, travel or tourism industry; for hospitality, experience across more than one property
• Experienced working in a matrix structure and cross-functional collaboration
• Excellent interpersonal skills that build trust and instill confidence to motivate and influence others.
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook and Canva, with some experience leveraging AI tools to enhance productivity and streamline work processes.

Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.

Weregret that only shortlisted candidates will be notified.