APAC Upstream Marketing Director

Abbott Laboratories Pte Ltd; Singapore; On-site; SGD 200,000 - 320,000; Full time

Job summary

Abbott Laboratories Pte Ltd is seeking an Ensure Associate Marketing Director (Upstream) to drive brand growth across Asia Pacific. You will lead market research, restaging, and cross‑functional planning with medical, regulatory, and sales teams to translate regional strategy into local programs.

You will build annual regional plans, manage budgets, and oversee HCP engagement, digital campaigns, and e‑commerce initiatives while ensuring compliance and timely delivery across markets.

Qualifications

• Bachelor’s degree in Business or Marketing; MBA preferred.
• 10–15 years in marketing/strategic marketing.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG industries.
• Experience launching products in Asia Pacific.
• Strong stakeholder management across AP markets.

Responsibilities

• Conduct market scoping across Asia Pacific to identify opportunities.
• Design consumer and market research to inform strategy.
• Lead brand restaging including positioning and GTM.
• Develop annual regional marketing plan aligning cross-functional teams.
• Build HCP engagement strategies and medical education programs.
• Partner with Medical Affairs to translate evidence into materials.
• Ensure regulatory, medical, and legal compliance across markets.
• Oversee campaigns across digital, social, e-commerce, and retail.
• Track KPIs and optimize activities with data-driven insights.
• Act as regional contact for in-country teams across APAC.

Skills

Brand strategy

Stakeholder management

HCP engagement

Market research

Digital marketing

Project management

Asia Pacific experience

Cross-cultural agility

Education

Bachelor's in Business/Marketing

MBA preferred

Job description

Abbott Laboratories Pte Ltd is seeking an Ensure Associate Marketing Director (Upstream) to drive brand growth across Asia Pacific. You will lead market research, restaging, and cross‑functional planning with medical, regulatory, and sales teams to translate regional strategy into local programs.

You will build annual regional plans, manage budgets, and oversee HCP engagement, digital campaigns, and e‑commerce initiatives while ensuring compliance and timely delivery across markets.