Associate Marketing Director – Ensure (Upstream)

Abbott Laboratories Pte Ltd; Singapore; On-site; SGD 200,000 - 320,000; Full time

Job summary

Abbott Laboratories Pte Ltd is seeking an Ensure Associate Marketing Director (Upstream) to drive brand growth across Asia Pacific. You will lead market research, restaging, and cross‑functional planning with medical, regulatory, and sales teams to translate regional strategy into local programs.

You will build annual regional plans, manage budgets, and oversee HCP engagement, digital campaigns, and e‑commerce initiatives while ensuring compliance and timely delivery across markets.

Qualifications

• Bachelor’s degree in Business or Marketing; MBA preferred.
• 10–15 years in marketing/strategic marketing.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG industries.
• Experience launching products in Asia Pacific.
• Strong stakeholder management across AP markets.

Responsibilities

• Conduct market scoping across Asia Pacific to identify opportunities.
• Design consumer and market research to inform strategy.
• Lead brand restaging including positioning and GTM.
• Develop annual regional marketing plan aligning cross-functional teams.
• Build HCP engagement strategies and medical education programs.
• Partner with Medical Affairs to translate evidence into materials.
• Ensure regulatory, medical, and legal compliance across markets.
• Oversee campaigns across digital, social, e-commerce, and retail.
• Track KPIs and optimize activities with data-driven insights.
• Act as regional contact for in-country teams across APAC.

Skills

Brand strategy

Stakeholder management

HCP engagement

Market research

Digital marketing

Project management

Asia Pacific experience

Cross-cultural agility

Education

Bachelor's in Business/Marketing

MBA preferred

Job description

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Ensure Associate Marketing Director (Upstream), ANI Pacific Asia, you will be responsible for driving brand growth for Ensure across the Asia Pacific region. This dual-capability strategic and execution role combines Business Planning, Upstream and Consumer Marketing including Brand Planning, brand restaging, HCP engagement, and hands‑on downstream execution for consumer marketing. You will partner closely with in-country marketing teams, medical/scientific affairs, and HCP-facing commercial teams to translate regional strategy into locally executed programs while managing multiple concurrent regional projects across markets.

What You’ll Do

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify white-space opportunities, emerging consumer needs, and competitive threats for Ensure.
• Design and commission consumer and market research (quantitative and qualitative) to generate actionable insights that inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including positioning, messaging architecture, and go‑to‑market strategy, in partnership with regional and global brand teams.
• Develop the annual regional marketing plan and brand strategy, aligning cross‑functional stakeholders including medical, regulatory, sales, finance, and e‑commerce around shared priorities.
• Build and execute HCP engagement strategies, including scientific communication plans, KOL engagement, medical education programs, and congress activities.
• Partner with Medical Affairs to translate clinical and scientific evidence into HCP‑facing marketing materials and detailing tools that support field sales teams.
• Ensure all HCP‑directed materials comply with local regulatory, medical, and legal review requirements across multiple Asia Pacific markets.
• Support the Ensure Brand Lead and agencies to develop and execute integrated consumer marketing campaigns across digital, social, e‑commerce, and in‑store channels that build brand equity and drive trial and conversion.
• Manage agency partners and cross‑functional stakeholders to deliver campaign assets on time, on budget, and on brand across multiple markets simultaneously.
• Track and report campaign performance against KPIs, using data‑driven insights to optimize in‑flight activity and inform future planning.
• Act as the regional point of contact for in‑country marketing teams, balancing multiple concurrent projects, timelines, and priorities across the Asia Pacific portfolio.
• Manage budgets, timelines, and vendor relationships, ensuring efficient allocation of resources across strategic and execution workstreams.

Requirements

• Bachelor’s degree in Business or Marketing (Master’s degree or MBA preferred).
• 10-15 years of experience in marketing or strategic marketing roles, ideally spanning both upstream brand strategy and downstream campaign execution.
• Experience within the healthcare, nutrition, pharmaceutical, or FMCG industry, with exposure to both HCP-facing and consumer-facing marketing.
• Demonstrated experience leading market research, market scoping, and brand restaging projects from insight generation through to execution.
• Experience in launching products in Asia Pacific.
• Strong stakeholder management skills, with proven ability to influence cross‑functionally and work effectively with in‑country marketing, medical, and sales teams across diverse Asia Pacific markets.
• Experience implementing best‑in‑class HCP events at local or regional level.
• Excellent project management skills with the ability to manage multiple concurrent priorities and deliver against tight timelines in a fast‑paced, matrixed environment.
• Willingness to travel across the Asia Pacific region as required.
• Strategic thinking with the ability to translate market insights and research into clear brand strategy and opportunity assessments.
• Strong execution excellence and hands‑on ability to deliver marketing campaigns and HCP engagement programs from concept through to launch.
• Proven multi‑tasking and prioritization capabilities across multiple projects and markets.
• Strong analytical and research acumen with the ability to interpret market data, consumer research, and sales performance.
• Excellent relationship‑building and influencing skills when engaging HCPs, KOLs, and internal stakeholders.
• Cross‑cultural agility and ability to adapt communication and marketing approaches across diverse Asia Pacific markets.
• Working knowledge of digital, social, and e‑commerce channels and their application for brand growth.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Singapore > Singapore : DUO Tower

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable