APAC Glucerna & Therapeutics Marketing Lead

Thornton Tomasetti; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Abbott in Singapore is seeking a Marketing Manager for the Glucerna & Therapeutics portfolio across Asia Pacific. You will drive brand growth through upstream and downstream marketing, influencing regional strategy and partnering with local teams to translate plans into locally executed programs.

The role requires leading market research, restaging initiatives, and integrated campaigns across digital, e-commerce, and traditional channels, while managing budgets and timelines in a fast-paced

Qualifications

• Bachelor’s degree in business or Marketing.
• 5–8 years in marketing or strategic marketing roles.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG.
• Led market research and brand restaging from insight generation to execution.
• Experience launching products in Asia Pacific.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific to identify opportunities and threats.
• Design consumer and market research to inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including messaging and go-to-market strategy.
• Develop regional marketing plan and ensure cross-functional alignment.
• Build and execute HCP engagement strategies and medical education programs.
• Translate clinical evidence into HCP materials and detailing tools for field teams.
• Ensure compliance with regulatory and legal review across markets.

Skills

Market research

Brand strategy

Stakeholder management

Project management

HCP marketing

Education

Bachelor’s degree in business, Marketing

Job description

Abbott in Singapore is seeking a Marketing Manager for the Glucerna & Therapeutics portfolio across Asia Pacific. You will drive brand growth through upstream and downstream marketing, influencing regional strategy and partnering with local teams to translate plans into locally executed programs.

The role requires leading market research, restaging initiatives, and integrated campaigns across digital, e-commerce, and traditional channels, while managing budgets and timelines in a fast-paced