Associate Marketing Director – Ensure (Upstream)

Abbott; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Abbott is seeking an Ensure Associate Marketing Director (Upstream) for ANI Pacific Asia to drive brand growth for Ensure across the Asia Pacific region. You will lead upstream and consumer marketing, including brand planning, restaging, HCP engagement, and hands-on downstream execution for consumer marketing.

You will partner with in-country teams, medical/scientific affairs, and commercial teams to translate regional strategy into locally executed programs, managing multiple regional projects

Qualifications

• Bachelor’s degree in Business or Marketing (MBA preferred).
• 10–15 years in marketing or strategic marketing roles in healthcare, nutrition, pharmaceutical, or FMCG.
• Experience launching products in Asia Pacific.
• Proven ability to influence cross‑functionally with regional and global teams.
• Strong project management and stakeholder management skills.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific.
• Design and commission consumer/market research to inform strategy.
• Lead brand restaging projects with regional/global teams.
• Develop annual regional marketing plan and brand strategy.
• Build and execute HCP engagement strategies.
• Track campaign performance and optimize activity.

Skills

Stakeholder management

Project management

Analytical skills

Cross-cultural communication

Digital marketing

Willingness to travel

Education

Bachelor's degree in Business or Marketing

MBA preferred

Job description

Job Description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Opportunity

As the Ensure Associate Marketing Director (Upstream), ANI Pacific Asia, you will be responsible for driving brand growth for Ensure across the Asia Pacific region. This dual-capability strategic and execution role combines Business Planning, Upstream and Consumer Marketing including Brand Planning, brand restaging, HCP engagement, and hands‑on downstream execution for consumer marketing. You will partner closely with in-country marketing teams, medical/scientific affairs, and HCP‑facing commercial teams to translate regional strategy into locally executed programs while managing multiple concurrent regional projects across markets.

What You’ll Do

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify white‑space opportunities, emerging consumer needs, and competitive threats for Ensure.
• Design and commission consumer and market research (quantitative and qualitative) to generate actionable insights that inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including positioning, messaging architecture, and go‑to‑market strategy, in partnership with regional and global brand teams.
• Develop the annual regional marketing plan and brand strategy, aligning cross‑functional stakeholders including medical, regulatory, sales, finance, and e‑commerce around shared priorities.
• Build and execute HCP engagement strategies, including scientific communication plans, KOL engagement, medical education programs, and congress activities.
• Partner with Medical Affairs to translate clinical and scientific evidence into HCP‑facing marketing materials and detailing tools that support field sales teams.
• Ensure all HCP‑directed materials comply with local regulatory, medical, and legal review requirements across multiple Asia Pacific markets.
• Support the Ensure Brand Lead and agencies to develop and execute integrated consumer marketing campaigns across digital, social, e‑commerce, and in‑store channels that build brand equity and drive trial and conversion.
• Manage agency partners and cross‑functional stakeholders to deliver campaign assets on time, on budget, and on brand across multiple markets simultaneously.
• Track and report campaign performance against KPIs, using data‑driven insights to optimize in‑flight activity and inform future planning.
• Act as the regional point of contact for in‑country marketing teams, balancing multiple concurrent projects, timelines, and priorities across the Asia Pacific portfolio.
• Manage budgets, timelines, and vendor relationships, ensuring efficient allocation of resources across strategic and execution workstreams.

Requirements

• Bachelor’s degree in Business or Marketing (Master’s degree or MBA preferred).
• 10-15 years of experience in marketing or strategic marketing roles, ideally spanning both upstream brand strategy and downstream campaign execution.
• Experience within the healthcare, nutrition, pharmaceutical, or FMCG industry, with exposure to both HCP‑facing and consumer‑facing marketing.
• Demonstrated experience leading market research, market scoping, and brand restaging projects from insight generation through to execution.
• Experience in launching products in Asia Pacific.
• Strong stakeholder management skills, with proven ability to influence cross‑functionally and work effectively with in‑country marketing, medical, and sales teams across diverse Asia Pacific markets.
• Experience implementing best‑in‑class HCP events at local or regional level.
• Excellent project management skills with the ability to manage multiple concurrent priorities and deliver against tight timelines in a fast‑paced, matrixed environment.
• Willingness to travel across the Asia Pacific region as required.
• Strategic thinking with the ability to translate market insights and research into clear brand strategy and opportunity assessments.
• Strong execution excellence and hands‑on ability to deliver marketing campaigns and HCP engagement programs from concept through to launch.
• Proven multi‑tasking and prioritization capabilities across multiple projects and markets.
• Strong analytical and research acumen with the ability to interpret market data, consumer research, and sales performance.
• Excellent relationship‑building and influencing skills when engaging HCPs, KOLs, and internal stakeholders.
• Cross‑cultural agility and ability to adapt communication and marketing approaches across diverse Asia Pacific markets.
• Working knowledge of digital, social, and e‑commerce channels and their application for brand growth.

Job Details

The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ANI International Nutrition

LOCATION: Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 20 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Not Applicable

About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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