APAC Associate Marketing Director, Upstream & HCP

Abbott; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Abbott is seeking an Ensure Associate Marketing Director (Upstream) for ANI Pacific Asia to drive brand growth for Ensure across the Asia Pacific region. You will lead upstream and consumer marketing, including brand planning, restaging, HCP engagement, and hands-on downstream execution for consumer marketing.

You will partner with in-country teams, medical/scientific affairs, and commercial teams to translate regional strategy into locally executed programs, managing multiple regional projects

Qualifications

• Bachelor’s degree in Business or Marketing (MBA preferred).
• 10–15 years in marketing or strategic marketing roles in healthcare, nutrition, pharmaceutical, or FMCG.
• Experience launching products in Asia Pacific.
• Proven ability to influence cross‑functionally with regional and global teams.
• Strong project management and stakeholder management skills.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific.
• Design and commission consumer/market research to inform strategy.
• Lead brand restaging projects with regional/global teams.
• Develop annual regional marketing plan and brand strategy.
• Build and execute HCP engagement strategies.
• Track campaign performance and optimize activity.

Skills

Stakeholder management

Project management

Analytical skills

Cross-cultural communication

Digital marketing

Willingness to travel

Education

Bachelor's degree in Business or Marketing

MBA preferred

Job description

Abbott is seeking an Ensure Associate Marketing Director (Upstream) for ANI Pacific Asia to drive brand growth for Ensure across the Asia Pacific region. You will lead upstream and consumer marketing, including brand planning, restaging, HCP engagement, and hands-on downstream execution for consumer marketing.

You will partner with in-country teams, medical/scientific affairs, and commercial teams to translate regional strategy into locally executed programs, managing multiple regional projects