APAC Regional Marketing Leader: Strategy, Launches & Growth

michael page international pte ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Our client, a global medical technology company, seeks a Regional Marketing Lead to drive APAC strategies, product launches and commercial growth. You will partner with sales, distributors and global teams to expand market presence and engage healthcare stakeholders.

The role requires deep healthcare marketing experience, strategic thinking and willingness to travel up to 30%. You will operate across diverse APAC markets, shaping campaigns and budget allocations.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
• More than 5 years of marketing experience in healthcare or medical devices.
• Strong understanding of medical device commercialisation, clinical applications and marketing practices within regulated healthcare environments.
• Proven experience in regional marketing strategy, product launches, portfolio management or downstream commercial marketing.
• Experience working with sales teams, distributors and healthcare stakeholders to support market development and business growth.
• Strong commercial acumen with the ability to interpret market data, evaluate business opportunities and manage marketing budgets.
• Comfortable working independently in a regional role, engaging cross-functional stakeholders and travelling up to 30% as required.

Responsibilities

• Develop and execute regional marketing strategies to strengthen market positioning, drive product adoption and support revenue growth across APAC.
• Identify new business opportunities through market research, competitor analysis, customer insights and an understanding of the regional healthcare landscape.
• Lead regional product launches, portfolio marketing initiatives and integrated campaigns, working closely with international brand and commercial teams.
• Partner with regional sales teams and distributors to develop effective market-entry approaches, customer engagement initiatives and commercial tools.
• Build relationships with key opinion leaders, healthcare professionals and clinical stakeholders to support product awareness, education and adoption.
• Drive marketing activities across digital channels, industry events, medical education programmes and customer engagement platforms.
• Manage regional marketing budgets, monitor campaign effectiveness and recommend pricing and commercial initiatives to improve business performance.

Skills

Regional marketing strategy

Product launches

Portfolio management

Downstream marketing

Sales & distributor collaboration

Budget management

Stakeholder engagement

Travel readiness

Education

Bachelor's degree in Marketing, Business, Life Sciences or a related discipline

Job description

Our client, a global medical technology company, seeks a Regional Marketing Lead to drive APAC strategies, product launches and commercial growth. You will partner with sales, distributors and global teams to expand market presence and engage healthcare stakeholders.

The role requires deep healthcare marketing experience, strategic thinking and willingness to travel up to 30%. You will operate across diverse APAC markets, shaping campaigns and budget allocations.