APAC Strategic Partnerships Lead (Mid-Market)

Aspire; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Aspire is seeking a Partnerships lead to build and own the partner motion for mid-market customers across Singapore and Hong Kong. You will define partner segments, sign initial partners, and design commercial models to enable co-sell with our direct sales team.

You'll work cross-functionally with Partnerships, Sales, Marketing, and Product to scale the program, travel within the APAC region, and create a repeatable playbook for future markets.

Qualifications

• Built a partner or channel programme from zero and drove partner-sourced revenue.
• 6-8 years in strategic partnerships, channel sales, or ecosystem development.
• Direct experience with ERP/accounting software ecosystems and partner programmes.
• Track record in partner-led demand generation and co-marketing.
• Strong commercial instincts for revenue sharing or reseller margins.
• Ability to work independently and own the plan, deck, and pipeline.
• Willingness to travel regularly within the region (Singapore/Hong Kong).
• Existing network in accounting, ERP, SI, or consulting communities in Singapore or Hong Kong is a plus.
• Familiarity with NetSuite, SAP, Microsoft Dynamics, Oracle, Xero, or QuickBooks ecosystems is a plus.
• Knowledge of treasury, AP/AR, expenses, or accounting workflows is a plus.

Responsibilities

• Own the partner-sourced revenue plan for mid-market across Singapore and Hong Kong.
• Identify, recruit, and sign key partners in Singapore/Hong Kong.
• Build ERP reseller and VAR channel with margins, registrations, and rules.
• Negotiate partnership agreements and design scalable commercial models.
• Lead joint business planning and quarterly reviews with partners.
• Develop partner enablement—collateral, training, and certification.
• Develop associations and industry body programs to grow partner access.
• Design and run co-marketing campaigns and joint events with partners.
• Represent Aspire at regional conferences, trade shows, and partner events.
• Measure ROI and optimize or retire underperforming initiatives.
• Collaborate with product/engineering on integrations and field feedback.
• Run co-sell motion with Sales: mappings, routes, and joint pursuits.

Skills

Strategic partnerships

Channel sales

Ecosystem development

Demand generation

Commercial instincts

Travel willingness

ERP/accounting network

Mandarin/Cantonese

AI concepts

Tools

NetSuite

SAP

Microsoft Dynamics

Oracle

Xero

QuickBooks

Job description

Aspire is seeking a Partnerships lead to build and own the partner motion for mid-market customers across Singapore and Hong Kong. You will define partner segments, sign initial partners, and design commercial models to enable co-sell with our direct sales team.

You'll work cross-functionally with Partnerships, Sales, Marketing, and Product to scale the program, travel within the APAC region, and create a repeatable playbook for future markets.