APAC Social Commerce Planning Lead | AI & Data

Omnicom Media Asia Pacific; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a senior regional strategist to lead social commerce initiatives across APAC. You will translate platform mechanics into actionable regional plans, coordinate with clients, local and global teams, and drive data-informed decision making.

You will champion AI-enabled tools, Martech adoption, and integrated CRM campaigns while mentoring junior planners and delivering measurable growth for clients in SEA, China, Korea, and Japan.

Qualifications

• Min 6+ years of industry experience.
• Expertise in social commerce strategy across APAC.
• CRM-led campaigns and lead generation.
• Digital media planning with emphasis on analytics.
• Deep APAC knowledge including China, Korea, Japan.
• Experience with AI tools and martech in marketing workflows.
• Analytical skills with ability to translate data into actions.

Responsibilities

• Build and evangelize social commerce strategies across APAC markets.
• Design platform strategies for SEA, China, Korea, and Japan.
• Lead collaborations with platform partners and optimize campaigns.
• Develop CRM-led campaign architecture linked to customer lifecycle.
• Mentor teams on social commerce, CRM planning, AI applications.

Skills

6+ years experience

Social commerce strategy

CRM-driven campaigns

Digital media planning

APAC ecosystem knowledge

AI tools & martech

Data interpretation

Multimarket leadership

Omnichannel planning

Job description

Omnicom Media Asia Pacific is seeking a senior regional strategist to lead social commerce initiatives across APAC. You will translate platform mechanics into actionable regional plans, coordinate with clients, local and global teams, and drive data-informed decision making.

You will champion AI-enabled tools, Martech adoption, and integrated CRM campaigns while mentoring junior planners and delivering measurable growth for clients in SEA, China, Korea, and Japan.