APAC Regional Digital Strategy Lead – Performance & Data

Publicis Groupe ANZ; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Digital & Performance Lead to drive regional digital media and performance marketing across Asia Pacific markets. You will shape regional best practices, lead first-party data activation, and partner with Google, Meta, TikTok, and DV360 to optimize campaigns.

You will oversee regional operating standards, governance, and learning programs while collaborating with multiple markets and stakeholders to deliver measurable business outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or a related discipline.
• 7-10+ years of experience in digital marketing, performance marketing, media strategy, or integrated digital leadership roles within a media agency, consultancy, platform, or advertiser environment.
• Experience leading regional or multi-market digital programs across APAC.
• Deep expertise across Search, Social, Programmatic, Video, Audience Strategy, Data-Driven Marketing, and Performance Measurement.
• Strong understanding of first-party data strategy, audience activation, identity solutions, measurement frameworks, and privacy-compliant marketing practices.

Responsibilities

• Lead regional digital and performance marketing strategy across paid media channels (Search, Social, Programmatic, Video, Commerce, Emerging Media).
• Act as senior digital advisor to regional stakeholders, providing strategic counsel on trends and best practices.
• Develop regional frameworks, roadmaps, and governance for marketing objectives.
• Drive thought leadership and platform engagement initiatives across markets.
• Oversee governance, delivery frameworks, and regional reporting for digital activations.

Skills

Digital strategy

Regional leadership

Performance marketing

First-party data

Audience strategy

Measurement frameworks

Stakeholder management

Partner management

Education

Bachelor's degree in Marketing or related

Tools

Google

Meta

TikTok

DV360

The Trade Desk

Job description

Publicis Groupe ANZ is seeking a Digital & Performance Lead to drive regional digital media and performance marketing across Asia Pacific markets. You will shape regional best practices, lead first-party data activation, and partner with Google, Meta, TikTok, and DV360 to optimize campaigns.

You will oversee regional operating standards, governance, and learning programs while collaborating with multiple markets and stakeholders to deliver measurable business outcomes.