APAC Digital and Social Commerce Project Manager

GMP Technologies; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

GMP Technologies in Singapore seeks a senior digital marketing professional to drive enterprise diagnosis across full funnel, leveraging insights to optimize brand and performance. You will collaborate with Category GMs, Finance, and Marketing heads to identify opportunities.

The role requires hands-on experience in social, KOL, and digital commerce, with strong analytics and stakeholder influence to navigate Asia-Pacific markets and changes.

Qualifications

• Experience in Digital/Social/Brand Marketing with media/research exposure.
• Hands-on digital social or digital commerce spending in Marketing from Beauty, Top FMCG or top ranking MNC brands.
• Deep knowledge of China digital/social commerce landscape and analytics.
• Strong business acumen with consumer insight and full funnel digital expertise.
• Proven ability to influence stakeholders and lead cross-functional teams.

Responsibilities

• Deliver enterprise digital full funnel diagnosis for stakeholders.
• Develop and optimize enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness across categories.
• Delivery of short/long-term data value acceleration strategy with use cases and roadmaps based on business requirements.
• Bring external best practices and roll out cross-category learnings to dial up capabilities.
• Establishment and evolvement of Consumer Data strategy and application plan.

Skills

Digital Marketing

Social/Influencer Marketing

Social Commerce Knowledge

Analytics

Stakeholder Influence

Leadership & Change

Job description

Key responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM, Finance, MKT & Ecommerce Head, etc.) with insight & opportunity & watch outs.
• Develop, Optimize and Evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness and leadership across all categories.
• Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment, with resource identification & alignments.
• Bring in external best practise, Identifying, Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.
• Establishment and evolvement of Consumer Data strategy, and application plan.

Qualifications and skills

• Digital/Social/Brand Marketing + Media/Research/ISV Agency/Consulting experience is preferred.
• Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands
• Passion in Digital, digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking, good problem-solving skill with logic, expertise in data & analytics.
• This role needs to have strong business acumen, deep understanding of brand marketing with consumer insight, solid digital full funnel experiences esp. expert knowledge level onthe Interest funnel Social, and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities
• Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and APAC OU level
• manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change
• Proving skills of project leadership and building high performing team.