APAC Digital Strategy & Performance Lead

Publicis Groupe; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Publicis Groupe is seeking a senior Digital & Performance Lead to drive regional digital strategy, performance marketing, and first-party data activation across Asia Pacific markets. This role reports to the Client Partner and shapes regional best practices while collaborating with market teams and global partners.

The candidate will lead frameworks, governance, and operating standards, ensuring measurable business outcomes and scalable digital maturity across markets.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or a related discipline.
• 7-10+ years of experience in digital marketing, performance marketing, media strategy, or integrated digital leadership roles.
• Experience leading regional or multi-market digital programs across APAC.
• Deep expertise across Search, Social, Programmatic, Video, Audience Strategy, Data-Driven Marketing, and Performance Measurement.

Responsibilities

• Lead regional digital and performance marketing strategy across paid media channels including Search, Social, Programmatic, Video, Commerce and Emerging Media.
• Act as the senior digital advisor to regional client stakeholders on digital trends and best practices.
• Develop regional frameworks and roadmaps that support business priorities and marketing objectives.
• Drive thought leadership initiatives to elevate the agency's strategic value.
• Represent the agency in regional/global digital discussions ensuring alignment with priorities.
• Own performance marketing strategy, planning frameworks, and optimization approaches.
• Establish measurement frameworks and KPI structures linking media performance to outcomes.
• Lead performance reviews and optimization programs across campaigns.
• Drive testing, experimentation, and learning to improve outcomes.
• Lead audience data activation and privacy-compliant practices.
• Build and manage partnerships with Google, Meta, TikTok, LinkedIn, and others.

Skills

Digital leadership

APAC experience

Performance marketing

Stakeholder management

Data-driven marketing

Measurement frameworks

Strategic advisory

Partnership development

Education

Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or a related discipline

Tools

Google

Meta

TikTok

LinkedIn

DV360

The Trade Desk

Job description

Publicis Groupe is seeking a senior Digital & Performance Lead to drive regional digital strategy, performance marketing, and first-party data activation across Asia Pacific markets. This role reports to the Client Partner and shapes regional best practices while collaborating with market teams and global partners.

The candidate will lead frameworks, governance, and operating standards, ensuring measurable business outcomes and scalable digital maturity across markets.