Senior Planning Manager

Omnicom Media Asia Pacific; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a senior regional strategist to lead social commerce initiatives across APAC. You will translate platform mechanics into actionable regional plans, coordinate with clients, local and global teams, and drive data-informed decision making.

You will champion AI-enabled tools, Martech adoption, and integrated CRM campaigns while mentoring junior planners and delivering measurable growth for clients in SEA, China, Korea, and Japan.

Qualifications

• Min 6+ years of industry experience.
• Expertise in social commerce strategy across APAC.
• CRM-led campaigns and lead generation.
• Digital media planning with emphasis on analytics.
• Deep APAC knowledge including China, Korea, Japan.
• Experience with AI tools and martech in marketing workflows.
• Analytical skills with ability to translate data into actions.

Responsibilities

• Build and evangelize social commerce strategies across APAC markets.
• Design platform strategies for SEA, China, Korea, and Japan.
• Lead collaborations with platform partners and optimize campaigns.
• Develop CRM-led campaign architecture linked to customer lifecycle.
• Mentor teams on social commerce, CRM planning, AI applications.

Skills

6+ years experience

Social commerce strategy

CRM-driven campaigns

Digital media planning

APAC ecosystem knowledge

AI tools & martech

Data interpretation

Multimarket leadership

Omnichannel planning

Job description

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

This role is designed to manage & oversee the planning, implementation, co-ordination and reporting of local market media campaigns. This role will also be expected to participate in broader strategy & thought-leadership projects as part of our overall ambition to be future-facing in all of our communications design.

This role is heavy on communications and coordination as a key liaison between multiple stakeholders (clients, internal team, local market teams, global team and creative agency partners), with particular emphasis on translating complex platform mechanics into actionable regional

strategies

You will influence and manage local APAC markets teams to deliver outstanding work that is aligned with overall strategy, while building internal thought leadership on social commerce and North Asia digital ecosystems.

Key Responsibilities:

• Build and evangelize social commerce strategies across APAC markets, with deep expertise in platform ecosystems (WeChat Mini Programs, Douyin, Xiaohongshu, TikTok Shop, Shopify, JD.com, Tmall, Naver, Kakao)
• Design bespoke platform strategies for SEA, China, Korea, and Japan that balance brand storytelling with direct-to-consumer conversion
• Serve as the regional go-to expert for platform-specific audience behaviors, creative requirements, and conversion mechanics across SEA and North Asia markets
• Lead complex platform partnerships and optimizations, leveraging local market nuances, regulatory requirements, and emerging opportunities
• Identify and pilot innovative social commerce models specific to regional preferences and consumer behavior
• Design and oversee CRM-led campaign architecture that connects marketing activities to customer lifecycle management
• Develop lead generation strategies and nurture frameworks that align with brand objectives and drive profitable conversion
• Ensure integration of first-party data collection and audience segmentation across campaigns
• Work with local markets to implement data privacy-compliant CRM campaigns that maximize customer value
• Champion A/B testing methodologies and optimization approaches that improve lead quality and conversion rates

3. AI-Driven Innovation & Workflow Optimization

• Demonstrate and drive adoption of AI-enabled tools to enhance media planning efficiency, audience insights, and campaign optimization
• Lead case studies on practical AI applications (e.g., predictive analytics for audience modeling, automated bidding optimization, content optimization, customer behavior forecasting)
• Build internal advocacy for martech and AI adoption while maintaining data governance standards
• Document and share AI workflow improvements as best practices across regional team and markets
• Stay current with emerging AI tools and platforms relevant to media planning and optimization

4. Data-Driven Planning & Analytics

• Analyze campaign performance data to identify trends, optimization opportunities, and strategic learnings
• Translate complex data sets into actionable insights using basic statistical methodologies
• Present data-backed recommendations to clients and internal stakeholders with clear business implications
• Champion use of dashboards and reporting frameworks that connect media investments to business outcomes

5. Regional Strategy & Operational Excellence

• Participate in upstream campaign strategy development, ensuring all ideas are infused with best-in-class media thinking
• Translate communications strategy into a cohesive planning brief for planning teams
• Lead day to day campaign planning/strategy, implementation and reporting for APAC markets
• Engage local markets on discussions around originations, partnerships, product integration/partnership opportunities and efficiencies & effectiveness within brand guidelines
• Driving executional excellence and flawless executions in day-to-day delivery of plans; championing solutions for challenges and crisis
• Ensure financial stewardship (accuracy, timeliness)
• Work with the Business Director and Digital Director and link to the client's Regional Media Lead to support their community
• Own and lead overall campaign updates, global guidelines, client requests, etc.
• Own and manage asset deliverables and lead discussions with creative agency for operations and innovations
• Main client contact for implementation and strategy discussions
• Mentor and nurture media planners and younger executives on social commerce, CRM planning, AI applications, and data analysis
• Lead knowledge-sharing sessions on platform strategies, emerging tools, and industry best practices
• Support market teams in building their capabilities around social commerce and analytics

Experience required

• Min 6+ years of industry experience
• Demonstrated expertise in social commerce strategy and execution (Shopify, TikTok Shop, WeChat Mini Programs, Douyin, Naver, or similar platforms)
• CRM-led marketing campaigns and lead generation funnel design
• Digital media planning with online channel optimization focus
• APAC digital ecosystems (including China, Korea, and/or Japan) – deep platform knowledge required
• AI tools and martech application in marketing workflows (ChatGPT, analytics platforms, programmatic optimization, audience modeling tools)
• Online media analytics and data interpretation with comfort around statistical concepts
• Mix of regional account leadership and local market management experience
• Exposure to omnichannel campaign planning and integration