APAC Marketing Strategy & Innovation Lead

compass group (singapore) pte. ltd.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Compass Group (Singapore) Pte. Ltd. is seeking a senior regional marketing leader to translate global priorities and consumer insights into a cohesive regional strategy. You will oversee engagement, brand experience, and the execution of campaigns through Market Activation teams and external partners.

You will spearhead the Marketing AI strategy and act as a strategic partner, guiding narrative development, communications governance, and enterprise program management across APAC.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.
• 15+ years of senior-level experience in Regional Marketing Strategy, Brand Experience, Retail/Environmental Design, or B2B Enterprise Program Management.
• Demonstrated leadership in complex matrix environments, directing agencies, vendors, and cross-functional teams.

Responsibilities

• Define regional marketing strategy aligned with global priorities and consumer insights.
• Design enhanced user engagement strategies and scalable campaign frameworks.
• Guide Market Activation teams and third-party vendors to follow regional vision.
• Lead the region’s Marketing AI strategy and identify tech-driven initiatives.
• Lead strategic design of thought leadership campaigns to elevate APAC brand equity.
• Govern BCP communication strategies and reporting templates for User Satisfaction across APAC.

Skills

Strategic marketing

Leadership

Agency & vendor management

Cross-functional collaboration

Brand experience

Education

Bachelor’s degree in Marketing/related field

Tools

Marketing automation

Job description

Compass Group (Singapore) Pte. Ltd. is seeking a senior regional marketing leader to translate global priorities and consumer insights into a cohesive regional strategy. You will oversee engagement, brand experience, and the execution of campaigns through Market Activation teams and external partners.

You will spearhead the Marketing AI strategy and act as a strategic partner, guiding narrative development, communications governance, and enterprise program management across APAC.