Founding APAC Field Marketing Leader

WinsAbove; Singapore; Hybrid; SGD 180,000 - 320,000; Full time

Job summary

Anthropic seeks a founding APAC Field Marketing Leader to own regional strategy, operating system, and pipeline ownership in APAC from Singapore. You will lead a region with partner and agency leverage, writing the initial market plans and building the program from scratch.

We are looking for a senior marketer who can defend regional choices with sales leadership and global marketing, balancing hands-on execution with strategic vision to scale post-launch.

Qualifications

• 14+ years B2B enterprise marketing with field marketing, ABM, and demand gen in APAC
• Strong understanding of enterprise sales cycles and buying processes; software company experience required
• Proven track record building and scaling field marketing initiatives from the ground up

Responsibilities

• Build and lead the APAC field marketing function from scratch
• Drive field marketing initiatives across enterprise and startups with scalable programs
• Create and run programs including executive roundtables, events, partner programs, and ABM activations
• Partner with APAC sales to align programs with pipeline and revenue goals
• Establish measurement frameworks and ROI reporting to show marketing impact on revenue
• Evaluate and select premium events and build activation strategies around them
• Collaborate with Global Field Marketing to align APAC programs with company strategy
• Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging
• Manage regional resources including partners, vendors, and industry orgs
• Build and manage the regional field marketing budget with ROI focus
• Define the regional team plan and hire the function as expansion lands
• Drive post-program analysis and data-driven optimization

Skills

Field marketing

ABM

Demand generation

APAC markets

Education

Bachelor’s degree

Job description

Anthropic seeks a founding APAC Field Marketing Leader to own regional strategy, operating system, and pipeline ownership in APAC from Singapore. You will lead a region with partner and agency leverage, writing the initial market plans and building the program from scratch.

We are looking for a senior marketer who can defend regional choices with sales leadership and global marketing, balancing hands-on execution with strategic vision to scale post-launch.