APAC Lead, Marketing, Workplace Programs

compass group (singapore) pte. ltd.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Compass Group (Singapore) Pte. Ltd. is seeking a senior regional marketing leader to translate global priorities and consumer insights into a cohesive regional strategy. You will oversee engagement, brand experience, and the execution of campaigns through Market Activation teams and external partners.

You will spearhead the Marketing AI strategy and act as a strategic partner, guiding narrative development, communications governance, and enterprise program management across APAC.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.
• 15+ years of senior-level experience in Regional Marketing Strategy, Brand Experience, Retail/Environmental Design, or B2B Enterprise Program Management.
• Demonstrated leadership in complex matrix environments, directing agencies, vendors, and cross-functional teams.

Responsibilities

• Define regional marketing strategy aligned with global priorities and consumer insights.
• Design enhanced user engagement strategies and scalable campaign frameworks.
• Guide Market Activation teams and third-party vendors to follow regional vision.
• Lead the region’s Marketing AI strategy and identify tech-driven initiatives.
• Lead strategic design of thought leadership campaigns to elevate APAC brand equity.
• Govern BCP communication strategies and reporting templates for User Satisfaction across APAC.

Skills

Strategic marketing

Leadership

Agency & vendor management

Cross-functional collaboration

Brand experience

Education

Bachelor’s degree in Marketing/related field

Tools

Marketing automation

Job description

1. Regional Marketing & Campaign Architecture

• Overarching Marketing Strategy & Trend Innovation: Serve as the central engine, translating high-level business priorities, global consumer insights and evolving trends into a cohesive, visionary marketing strategy that elevates the user experience.
• Design enhanced user engagement strategies.
• Act as the strategic guide for the Market Activation teams and third-party vendors, ensuring all locally deployed initiatives adhere to the overarching regional vision without stepping into day-to-day country operations.

2. Innovation & Business Enablement

• Spearhead the region’s Marketing AI strategy by identifying and deploying tech-driven initiatives.
• Act as a strategic consultative partner.

3. Strategic Communications & Narrative Development

• Lead the strategic design of thought leadership campaigns that support and elevate brand equity across APAC.
• Design and govern the overarching Business Continuity Planning (BCP) communication strategies across the region.
• Own the overarching communication strategy and reporting templates for User Satisfaction across APAC.

Qualification

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.

• 15+ years of senior-level experience spanning Regional Marketing Strategy, Brand Experience, Retail/Environmental Design, or B2B Enterprise Program Management.

• Demonstrated effective leadership within complex matrix environments. This includes proven experience directing agencies, third-party vendors, and cross-functional project teams to deliver regional campaigns.

CORE COMPETENCIES

• Ability to synthesize global consumer trends and behavioral drivers into highly compelling marketing propositions. Moves beyond standard activity to design insight-led campaigns that shift user behavior and elevate experience.

• Proven capacity to translate overarching brand strategy into scalable campaign frameworks. Possesses a strong aesthetic eye to efficiently critique spatial design, visual merchandising, and creative assets, ensuring a consistently premium user experience across all physical environments.

• Skilled at synthesizing complex strategic frameworks, and operational updates into persuasive, C-Suite ready narratives and high-impact visual presentations.

• Proven ability to drive decisions and compliance across a complex stakeholder map. Acts as the strategic guide for markets, driving adoption and reporting from third-party vendors without relying on hierarchical authority.

• Proactively applies future trends and AI tools to keep the program contemporary, while balancing creative vision with operational reality. Ensures all third-party deployments adhere to overarching governance standards and strict timelines

LEADERSHIP BEHAVIORS

• Takes full responsibility for regional outcomes, focusing on scalable solutions rather than capitulating to process bottlenecks.

• Demonstrates ‘what's next’ by proactively staying ahead of industry trends and emerging technologies to bring innovative thinking into the organization without being asked.

• Communicates risks, deployment roadblocks, and bad news just as fast as good news to allow for rapid course correction and maintain absolute trust with regional leadership.

• Actively builds bridges across diverse portfolios and vendors to drive a unified One Team.