APAC Regional CX & Marketing Lead

Allianz; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Allianz Trade in Singapore seeks a Regional Marketing Manager, APAC to lead customer acquisition, engagement, retention and advocacy through CX, analytics, digital marketing and content initiatives across the APAC region.

This role partners with local market teams to identify gaps, improve journeys, strengthen loyalty, and deliver measurable business outcomes while managing regional programmes and cross‑functional stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Finance, Data Analytics or related field.
• 7+ years in customer experience, marketing, analytics or related roles, preferably in financial services or B2B.
• Proven experience managing regional programmes across multiple APAC markets.
• Experience with Marketo and Salesforce, including engagement, reporting, and campaign tracking.
• Knowledge of CX measurement, including NPS, retention, feedback, and ROI.

Responsibilities

• CX strategy design, mapping and improvement of end-to-end journeys across APAC.
• Lead customer analytics, segmentation, growth insights and feedback management.
• Develop and execute digital engagement, content and events programmes.
• CX governance, reporting and regional coordination across APAC markets.
• Stakeholder management and cross‑functional collaboration with local market teams.

Skills

CX strategy

Customer analytics

Digital marketing

Marketing automation

CRM (Salesforce)

Power BI/Tableau

Stakeholder management

Regional leadership

Education

Bachelor’s degree in Marketing, Finance, Data Analytics or related field

Tools

Marketo

Salesforce

Power BI

Tableau

Job description

Allianz Trade in Singapore seeks a Regional Marketing Manager, APAC to lead customer acquisition, engagement, retention and advocacy through CX, analytics, digital marketing and content initiatives across the APAC region.

This role partners with local market teams to identify gaps, improve journeys, strengthen loyalty, and deliver measurable business outcomes while managing regional programmes and cross‑functional stakeholders.