APAC Marketing Campaign Lead

Chagee Holding; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Chagee Holding is seeking an APAC Marketing Campaign Manager to partner with local teams across Singapore and APAC, guiding planning, execution and optimisation of campaigns. You will align with regional brand objectives, provide strategic recommendations, and share market insights to elevate campaign effectiveness.

The role requires strong communication, analytical thinking, and experience across diverse APAC markets, with collaboration across Brand Planning, PR, Media and CRM functions.

Qualifications

• Strong communication skills and ability to influence stakeholders.
• Analytical mindset with ability to translate data into actionable insights.
• Experience with marketing performance metrics and measurement frameworks.
• Experience managing multiple campaigns and meeting deadlines.
• Familiarity with APAC and cross-cultural markets knowledge.

Responsibilities

• Campaign Planning & Advisory: partner with local marketing teams to develop robust plans aligned with regional brand strategy and business objectives.
• Act as a trusted advisor to improve campaign effectiveness and guidance to local teams.
• Review campaign proposals to identify risks, gaps and opportunities before launch.
• Market Performance & Optimisation: monitor performance and propose data-driven improvements.
• Cross-functional Collaboration: work with Brand Planning/Creative, PR, Media, Supply Chain, User Operations for alignment.
• Knowledge Sharing: share successful strategies and best practices across APAC markets.
• Performance Reporting: consolidate performance and prepare regional reviews with key insights.

Skills

Strong communication

Analytical skills

Cross-functional collaboration

Campaign management

Job description

Chagee Holding is seeking an APAC Marketing Campaign Manager to partner with local teams across Singapore and APAC, guiding planning, execution and optimisation of campaigns. You will align with regional brand objectives, provide strategic recommendations, and share market insights to elevate campaign effectiveness.

The role requires strong communication, analytical thinking, and experience across diverse APAC markets, with collaboration across Brand Planning, PR, Media and CRM functions.