APAC Marketing Lead

Formlabs; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Formlabs is revolutionizing the 3D printing industry and is seeking an APAC Marketing Lead to enhance brand awareness and accelerate market growth. This senior role involves developing comprehensive marketing strategies, managing a team, and ensuring alignment between Formlabs and partner marketing efforts. The ideal candidate will have extensive experience in B2B marketing, a strong analytical mindset, and effective communication skills.

Benefits

Corporate Medical Insurance

Shares in the company

Annual health screening

Unlimited 3D prints

Development opportunities

Qualifications

• Experience in developing marketing plans for global B2B products.
• Strong analytical skills to identify market trends.
• Excellent English skills; additional Asian languages are a plus.

Responsibilities

• Develop regional marketing strategies for various sectors.
• Manage PR, brand positioning, and awareness initiatives.
• Engage with customers to create success stories.

Skills

Marketing strategy

Sales execution

Data analysis

Team collaboration

Creative thinking

Education

5+ years in B2B marketing

Tools

Google Analytics

Salesforce/CRM

Marketing Automation

Job description

To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Formlabs printers across various industries and drive the acceleration of our market growth. If you possess a profound understanding of sales and marketing strategy, as well as marketing execution, we invite you to join us in the role of APAC Marketing Lead.

This position is based at our office in Singapore.

The Job:

• Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors.
• In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.
• Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of customers and partners.
• Develop and implement regional channel programs, and empower channel partners with effective product marketing materials.
• Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries.
• Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.
• Manage the APAC marketing team and join the APAC leadership team.

You:

• 5+ years of experience in regional marketing for a global B2B product company
• Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, and demand generation
• Excellent English language skills required and Chinese, Korean, or Japanese skills are a plus.
• Experience using tools like Google/Baidu Analytics, Website CMS, Salesforce/CRM, Marketing Automation
• Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
• Creative, out-of-the-box thinking
• Results-driven and willing to go the extra mile to achieve targets
• Strong team player

Bonus Skills:

• Familiar with graphic design tools such as Photoshop/Illustrator/InDesign
• Experienced in working with SFDC and Marketo or other similar CRM systems
• Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
• Experience working with agencies for content output, PR, and media opportunities
• Passionate about 3D printing and emerging technologies
• Experience in rapidly growing startup environments
• Corporate Medical Insurance
• Shares in the company (we’re a Unicorn company)
• Annual health screening
• Development opportunities both in-house and off-site
• Unlimited 3D prints

Perks are subject to adjustments and may vary from team to team.

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

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