APAC Luxury CRM & Client Experience Lead

Rimowa GmbH; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RIMOWA GmbH in Singapore is seeking a CRM Executive to support and implement strategies enhancing client experience and brand desirability across Southeast Asia & Oceania, including Singapore, Australia, Malaysia, Thailand and Wholesale markets.

You will develop client relationships, analyse customer data, and collaborate with retail teams to tailor personalised experiences for local clientele while driving CRM KPIs, loyalty, events and local partnerships.

Qualifications

• Degree holder with at least 4+ years in CRM-related roles.
• Excellent English in spoken and written; luxury brand experience preferred.
• Strong PC skills in MS Office applications and exposure to CRM software and tools.

Responsibilities

• Monitor and support stores to drive CRM KPIs in line with global standards (1-to-many and 1-to-1 outreaches, appointments, local clients, top clients, prospect conversions).
• Regularly work with stores to ensure data quality in the current database and follow up on data objectives.
• Execute action plans to increase loyalty and retention and attract new prospects.
• Coordinate local implementation and maintenance of CRM systems and tools.
• Track region performance by data analysis, reporting, and providing action plans.
• Monthly CRM reporting on KPIs and ad-hoc reports on database insights/analysis.
• Regular communication with HQ/Regional team.

Skills

CRM software

Clienteling

Data analysis

MS Office

English fluency

Relationship building

Events planning

Education

Bachelor's degree

Tools

CRM platforms

Job description

RIMOWA GmbH in Singapore is seeking a CRM Executive to support and implement strategies enhancing client experience and brand desirability across Southeast Asia & Oceania, including Singapore, Australia, Malaysia, Thailand and Wholesale markets.

You will develop client relationships, analyse customer data, and collaborate with retail teams to tailor personalised experiences for local clientele while driving CRM KPIs, loyalty, events and local partnerships.