APAC Growth & Insights Leader

HEINEKEN ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

HEINEKEN Asia Pacific PTE. LTD. is seeking a senior Strategic Insight leader to drive a regional agenda across defined markets, focusing on Category Growth, Brands and Innovation. The role requires extensive consumer/Shopper insight expertise and the ability to integrate insights into commercial strategy.

You will design future insight plans, help unlock growth, and work with OpCos to ensure the insights translate into tangible business actions while supporting EverGreen 2030 priorities.

Qualifications

• University level education.
• 10+ years in consumer insight and strategic planning.
• Experience in brands and innovation in FMCG preferred.

Responsibilities

• Design and deliver an Insight agenda in the defined region.
• Define and execute a future-focused insight plan for growth.
• Become the business expert on the Category and Consumer/Shopper insights.
• Integrate deep consumer understanding into commercial activities across the region.
• Lead cross-team work to support EverGreen 2030 priorities.

Skills

Consumer insight

Category & Commercial Insight

Strategic Planning

Brand & Innovation

Education

University degree

Job description

HEINEKEN Asia Pacific PTE. LTD. is seeking a senior Strategic Insight leader to drive a regional agenda across defined markets, focusing on Category Growth, Brands and Innovation. The role requires extensive consumer/Shopper insight expertise and the ability to integrate insights into commercial strategy.

You will design future insight plans, help unlock growth, and work with OpCos to ensure the insights translate into tangible business actions while supporting EverGreen 2030 priorities.