APAC Strategic Insight Lead for Growth & Innovation

The HEINEKEN Company

Singapore

On-site

SGD 180,000 - 240,000

Full time

10 days ago

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Job summary

The HEINEKEN Company seeks a Senior Insights leader to drive a transformational Strategic Insight agenda across a defined region, aligning with commercial priorities. You will become the business expert on Category and Consumer/Shopper insight for the region and integrate deep consumer understanding into regional actions.

You will design and execute future-focused learning plans, manage the function, and collaborate with OpCos to ensure a step change in output, with travel up to 10% as needed.

Qualifications

  • Education: University level.
  • Work experience: 10+ years in consumer insight, category & commercial insight, strategic planning.

Responsibilities

  • Lead and drive the Strategic Insight agenda across a defined region.
  • Design and deliver an insight agenda to unlock growth.
  • Integrate consumer/shopper understanding into regional commercial activity.

Skills

Strategic Planning
Consumer insight
Cross-functional working
Stakeholder management
Communication

Education

University level

Job description

The HEINEKEN Company seeks a Senior Insights leader to drive a transformational Strategic Insight agenda across a defined region, aligning with commercial priorities. You will become the business expert on Category and Consumer/Shopper insight for the region and integrate deep consumer understanding into regional actions.

You will design and execute future-focused learning plans, manage the function, and collaborate with OpCos to ensure a step change in output, with travel up to 10% as needed.

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