Strategic Insights Manager (APAC)

HEINEKEN ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

HEINEKEN Asia Pacific PTE. LTD. is seeking a senior Strategic Insight leader to drive a regional agenda across defined markets, focusing on Category Growth, Brands and Innovation. The role requires extensive consumer/Shopper insight expertise and the ability to integrate insights into commercial strategy.

You will design future insight plans, help unlock growth, and work with OpCos to ensure the insights translate into tangible business actions while supporting EverGreen 2030 priorities.

Qualifications

• University level education.
• 10+ years in consumer insight and strategic planning.
• Experience in brands and innovation in FMCG preferred.

Responsibilities

• Design and deliver an Insight agenda in the defined region.
• Define and execute a future-focused insight plan for growth.
• Become the business expert on the Category and Consumer/Shopper insights.
• Integrate deep consumer understanding into commercial activities across the region.
• Lead cross-team work to support EverGreen 2030 priorities.

Skills

Consumer insight

Category & Commercial Insight

Strategic Planning

Brand & Innovation

Education

University degree

Job description

Job Purpose:

To lead and drive the delivery of a transformational Strategic Insight agenda across a defined region including any Commercial priorities within it. Take a strategic approach on all topics including those related to Category Growth & Performance, Brands and Innovation.

Roles & responsibilities:

• 1. To design and deliver an Insight agenda in the defined region leading to consumer inspired growth
• Define and execute a future focused insight and learning plan for the defined region which identifies and answers the ‘big questions’ which will unlock future growth, inc. Category growth & performance and deep consumer understanding
• Become the business expert on the Category and Consumer/Shopper insight associated with the region including consumer & shopper drivers, needs, unmet needs, compromises etc.
• 2 To put Strategic Insight at the heart of our category, segment, brand and trade marketing efforts across the region and in OpCos (operating countries) to drive a step change in output
• Fully integrate deep consumer/shopper understanding and insight into the heart of the Commercial activity in the region, acting in partnership with regional colleagues and OpCos
• 3. Undertake as required any ad hoc research or analysis needed to support key regional commercial initiatives, in line with EverGreen 2030 priorities
• 4. Build strong CMI capability within the region including managing the function through any future development
• Ensure CMI capability in the region is maximised in line with the required delivery of EverGreen priorities either via development in OpCo or mitigation (e.g. activity hubbing)
• Ensure full deployment or any key Insight developments e.g. Insight engine
• 5. Flexible cross-team working: Work as required across different commercial work areas outside allocated region, in line with business needs, and demonstrating flexibility to support evolving business priorities. Work with other SI Managers to ensure all work is synergistic with no overlap

Experience & Profile

• What: Education: University level
• Work experience: 10 + years
• Required work experience in field of expertise: Consumer insight, Category & Commercial Insight, Strategic Planning, ideal: working on Brands and Innovation ideally in global FMCG organizations
• Other fields of expertise: Strong OpCo experience in significant scale OpCo environment, Cross-functional working, OpCo and above OpCo (Global or Regional) experience
• Functional skills: All elements of CMI. Strategic Planning capability. Ideal: work on Brands and Innovation. Broad Commercial understanding.
• Languages: English
• Travel: Up to 10%

How:

• Communication skills: Ability to influence and drive action across Region, Strategic Insight team and in OpCos. Strong stakeholder management capability. Able to communicate complex ideas simply and without technical over-reliance.
• Seeing the bigger picture: Ability to see the big picture whilst converting this pragmatically into action
• Other skills: Managing complexity with strong ability to simplify and prioritise. Able to drive significant results through others indirectly across the business.