Global Growth & Innovation Marketing Lead

HEINEKEN ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

HEINEKEN Asia Pacific Pte. Ltd. is seeking a Marketing Manager, Global Innovation to shape Tiger's future by leading multi-year innovation strategy and a global pipeline.

You will drive growth by translating consumer insights into commercial opportunities, partnering with Brand, Insights, R&D, and regional teams across markets. The role requires strong English communication, and a track record of launching consumer-centric innovations with global impact.

Qualifications

• 8+ years of experience in Marketing, Brand Management, Innovation or related fields.
• Strong track record in developing and launching consumer-centric innovations.
• Excellent communication and stakeholder influencing across global teams.

Responsibilities

• Define and lead Tiger’s multi-year innovation strategy, platforms and priorities.
• Build and manage an innovation pipeline from consumer insight to commercialization.
• Identify trends to unlock new growth opportunities.
• Partner with Brand, Innovation, Insights, R&D, Procurement and regional teams to bring innovations to life.
• Develop compelling business cases based on consumer demand, market fit and commercial impact.
• Align senior stakeholders across markets to accelerate decision-making and launches.
• Lead geographic expansion strategy and playbook repeatable Tiger solutions.

Skills

Marketing leadership

Brand management

Innovation management

Stakeholder management

Job description

HEINEKEN Asia Pacific Pte. Ltd. is seeking a Marketing Manager, Global Innovation to shape Tiger's future by leading multi-year innovation strategy and a global pipeline.

You will drive growth by translating consumer insights into commercial opportunities, partnering with Brand, Insights, R&D, and regional teams across markets. The role requires strong English communication, and a track record of launching consumer-centric innovations with global impact.