APAC Enterprise SaaS BDR | CFO Outreach & Growth

PLAYBOOK; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

PLAYBOOK is seeking a driven BDR for outbound sales in Singapore, focusing on enterprise SaaS opportunities across Southeast Asia. You will engage CFOs and finance leaders, qualify prospects, and book discovery meetings for the Account Executive team.

You’ll work with regional Sales and Marketing, gaining exposure to complex enterprise cycles and a clear path toward an Account Executive role. 1–3 years in BDR/SDR roles is ideal.

Qualifications

• 1–3 years of BDR/SDR or inside sales experience in B2B SaaS or enterprise tech.
• Proven outbound prospecting, cold-calling, appointment setting and pipeline generation.
• Hunter mindset with resilience to generate new business opportunities.
• Experience engaging enterprise decision-makers in complex sales cycles.
• Familiarity with Salesforce, LinkedIn Sales Navigator or similar tools.
• Exposure to financial software, ERP, FP&A or CFO-related solutions is advantageous.
• Strong English communication and stakeholder engagement; Singapore work authorisation.

Responsibilities

• Drive high-volume outbound prospecting via calls, emails, LinkedIn and multi-channel sequences.
• Identify and engage CFOs, Finance Directors, Financial Controllers in SEA.
• Research target accounts, uncover business challenges, tailor outreach to generate interest.
• Qualify prospects and book discovery meetings and product demos for AEs.
• Build and maintain a pipeline of qualified new business opportunities.
• Collaborate with Sales & Marketing on ABM campaigns and pipeline generation.
• Track activities, opportunities and metrics using Salesforce and sales tools.

Skills

Outbound prospecting

B2B SaaS sales

Appointment setting

Pipeline generation

Salesforce

LinkedIn Navigator

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Job description

PLAYBOOK is seeking a driven BDR for outbound sales in Singapore, focusing on enterprise SaaS opportunities across Southeast Asia. You will engage CFOs and finance leaders, qualify prospects, and book discovery meetings for the Account Executive team.

You’ll work with regional Sales and Marketing, gaining exposure to complex enterprise cycles and a clear path toward an Account Executive role. 1–3 years in BDR/SDR roles is ideal.