Senior Business Development Representative

PLAYBOOK; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

PLAYBOOK is seeking a driven BDR for outbound sales in Singapore, focusing on enterprise SaaS opportunities across Southeast Asia. You will engage CFOs and finance leaders, qualify prospects, and book discovery meetings for the Account Executive team.

You’ll work with regional Sales and Marketing, gaining exposure to complex enterprise cycles and a clear path toward an Account Executive role. 1–3 years in BDR/SDR roles is ideal.

Qualifications

• 1–3 years of BDR/SDR or inside sales experience in B2B SaaS or enterprise tech.
• Proven outbound prospecting, cold-calling, appointment setting and pipeline generation.
• Hunter mindset with resilience to generate new business opportunities.
• Experience engaging enterprise decision-makers in complex sales cycles.
• Familiarity with Salesforce, LinkedIn Sales Navigator or similar tools.
• Exposure to financial software, ERP, FP&A or CFO-related solutions is advantageous.
• Strong English communication and stakeholder engagement; Singapore work authorisation.

Responsibilities

• Drive high-volume outbound prospecting via calls, emails, LinkedIn and multi-channel sequences.
• Identify and engage CFOs, Finance Directors, Financial Controllers in SEA.
• Research target accounts, uncover business challenges, tailor outreach to generate interest.
• Qualify prospects and book discovery meetings and product demos for AEs.
• Build and maintain a pipeline of qualified new business opportunities.
• Collaborate with Sales & Marketing on ABM campaigns and pipeline generation.
• Track activities, opportunities and metrics using Salesforce and sales tools.

Skills

Outbound prospecting

B2B SaaS sales

Appointment setting

Pipeline generation

Salesforce

LinkedIn Navigator

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Job description

The Opportunity

This is a high-impact, outbound-focused sales role offering exposure to enterprise SaaS, regional markets and senior finance decision-makers.

You'll play a key role in the company's Southeast Asia growth strategy, engaging CFOs, Finance Directors and other finance leaders to uncover business challenges and create opportunities for the Account Executive team.

Working closely with regional Sales and Marketing teams, you'll gain exposure to complex enterprise sales cycles and build on your existing sales development experience, with potential progression into an Account Executive role.

What You'll Do

• Drive high-volume, targeted outbound prospecting through cold calls, email, LinkedIn and multichannel sequences.
• Identify and engage CFOs, Finance Directors, Financial Controllers and other senior finance stakeholders across Southeast Asia.
• Research target accounts, uncover business challenges and personalise outreach to generate interest.
• Qualify prospects and book discovery meetings and product demonstrations for Account Executives.
• Build and maintain a strong pipeline of qualified new business opportunities.
• Partner with Sales and Marketing on account-based campaigns, prospecting strategies and pipeline generation.
• Track activities, opportunities and performance metrics using Salesforce and sales engagement tools.

What We’re Looking For

• 1-3 years of BDR, SDR or inside sales experience, ideally within B2B SaaS or enterprise technology.
• A proven track record in outbound prospecting, cold calling, appointment setting and pipeline generation.
• A genuine hunter mindset, with the resilience and drive to consistently generate new business opportunities.
• Experience engaging enterprise decision-makers and navigating complex sales environments.
• Familiarity with Salesforce, LinkedIn Sales Navigator, ZoomInfo or similar prospecting tools.
• Exposure to financial software, ERP, FP&A or CFO-related solutions is advantageous but not mandatory.
• Strong English communication, research and stakeholder engagement skills.
• Singapore-based with existing work authorisation.

Role Details

• Location: Singapore | Southeast Asia coverage
• Reporting: Manager, Business Development, APAC
• Career Path: Potential progression into an Account Executive role

Why Consider This Opportunity?

Join an established global enterprise software business investing in its next phase of APAC growth. Build relationships with senior finance leaders, gain exposure to a broad portfolio of enterprise solutions and develop your career in regional SaaS sales.

This is an opportunity for a driven, commercially curious BDR who enjoys hunting new business, building pipeline and creating opportunities from scratch.