APAC Content & Digital Experience Lead

VISA; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Visa is seeking a Content and Digital Experience Manager for AP Digital Sales in Singapore. The role develops customer-centric narratives and digital content, translating Visa products and solutions into compelling stories to win customers and accelerate pipeline growth.

You will work with Product, Marketing, Sales Readiness, and regional teams to craft marketing content, sales plays, and digital experiences that scale engagement while maintaining Visa's value proposition.

Qualifications

• 8+ years of experience in content marketing, strategy, or related roles.
• Proven ability to develop customer-facing content and thought leadership.
• Strong storytelling and communication skills.
• Experience partnering with Product, Sales, Marketing, and regional teams.
• Experience with multi-channel content programs across digital, web, email, events.

Responsibilities

• Develop content strategies aligned with AP Digital Sales priorities and go-to-market initiatives.
• Create persona-based narratives tailored to different customer types, segments, markets.
• Translate complex payments, risk, analytics, Visa Direct, and Value Added Services into clear value propositions.
• Create sales plays, decks, case studies, webinars, and digital assets for buyers and sellers.
• Design digital-first experiences and AI-enabled customer journeys to scale engagement.
• Measure content effectiveness and optimize campaigns and pipelines.

Skills

Storytelling

Content strategy

Cross-functional collaboration

Digital marketing

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Media, or a related field

Tools

AI tools for content creation

Marketing automation

Job description

Visa is seeking a Content and Digital Experience Manager for AP Digital Sales in Singapore. The role develops customer-centric narratives and digital content, translating Visa products and solutions into compelling stories to win customers and accelerate pipeline growth.

You will work with Product, Marketing, Sales Readiness, and regional teams to craft marketing content, sales plays, and digital experiences that scale engagement while maintaining Visa's value proposition.