AP Digital Content & Experience Lead

VISA WORLDWIDE PTE. LIMITED; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Visa is seeking a Content and Digital Experience Manager for AP Digital Sales in Singapore onsite. You will translate Visa products and solutions into clear customer narratives, develop high-impact content, and collaborate with product, marketing, and regional teams to drive engagement and pipeline growth.

The role focuses on digital-first experiences, AI-enabled journeys, and scalable content across Asia Pacific, requiring strong storytelling and cross-functional collaboration with regional

Qualifications

• 8+ years of experience in content marketing, content strategy, digital marketing, product marketing, customer engagement, or related roles.
• Proven experience developing customer-facing content, campaigns, and thought leadership that support go-to-market priorities, customer acquisition, and business growth.
• Strong storytelling and communication skills, with the ability to translate complex products, solutions, and technical concepts into compelling customer-centric narratives.
• Experience partnering with cross-functional stakeholders across Product, Sales, Marketing, Customer Success, and regional teams to deliver content and engagement initiatives.

Responsibilities

• Develop and execute content strategies aligned with AP Digital Sales priorities, go-to-market initiatives, solution bundles, and sales plays.
• Create persona-based, business challenge-led narratives tailored to different customer types, segments, markets, and stages of growth.
• Translate complex payments, risk, analytics, Visa Direct, and Value Added Services capabilities into clear customer value propositions and business outcomes.
• Create high-impact customer and seller-facing content, including sales plays, pitch decks, one-pagers, campaign messaging, case studies, customer success stories, webinars, thought leadership, and digital assets.
• Partner with Product, Marketing, Sales, and regional stakeholders to identify content opportunities and adapt messaging for local markets while maintaining a consistent Visa value proposition.

Skills

Content marketing

Content strategy

Digital marketing

Customer engagement

Storytelling

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Media

Tools

AI tools

Job description

Visa is seeking a Content and Digital Experience Manager for AP Digital Sales in Singapore onsite. You will translate Visa products and solutions into clear customer narratives, develop high-impact content, and collaborate with product, marketing, and regional teams to drive engagement and pipeline growth.

The role focuses on digital-first experiences, AI-enabled journeys, and scalable content across Asia Pacific, requiring strong storytelling and cross-functional collaboration with regional