APAC Consumer Insights Lead (Senior Researcher)

Netflix; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading entertainment service provider is seeking a Lead Researcher in Singapore to drive consumer insights across South East Asia, Australia/New Zealand, and Taiwan/Hong Kong. The ideal candidate will have 10-15 years of experience in entertainment research and a strong background in both qualitative and quantitative research methods. This role requires excellent stakeholder management skills and the ability to inform and direct strategic decisions based on consumer behavior analysis. Fluency in English and a regional language is preferred.

Qualifications

• 10-15 years of experience in a senior researcher role.
• Experience working across South East Asia, Australia/New Zealand, Taiwan, and Hong Kong.
• Comfort with both qualitative and quantitative research methods.

Responsibilities

• Lead projects guiding business direction in specific markets.
• Develop strategic insights to inform content and marketing decisions.
• Design research projects to answer critical business questions.

Skills

Consumer insights

Qualitative research

Quantitative research

Stakeholder management

Strategic decision making

Business acumen

Communication in English

Regional language proficiency

Job description

A leading entertainment service provider is seeking a Lead Researcher in Singapore to drive consumer insights across South East Asia, Australia/New Zealand, and Taiwan/Hong Kong. The ideal candidate will have 10-15 years of experience in entertainment research and a strong background in both qualitative and quantitative research methods. This role requires excellent stakeholder management skills and the ability to inform and direct strategic decisions based on consumer behavior analysis. Fluency in English and a regional language is preferred.