Performance Marketing & Campaign Specialist (Chinese Media Group)

SPH Media Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SPH Media Limited in Singapore is seeking a seasoned digital marketing specialist to lead media placements across Google, Meta, TikTok, Taboola, and other channels for Singapore and global markets. You will design strategic campaigns and optimize spend.

You will use GA4, Looker Studio, Tableau, Excel and Sheets to measure performance, generate insights, and present clear recommendations. Excellent English and Mandarin communication, project management and weekend availability are essential.

Qualifications

• Degree/Diploma in relevant field with 3+ years' experience in media or digital marketing.
• Experience in media placement across channels (Google, Meta, TikTok, etc.) in Singapore and globally.
• Proficient with GA4, Looker Studio, Tableau, Excel/Sheets.
• Experience with API/SDK or GTM event creation.
• Strong English and Mandarin communication; able to present effectively.
• Able to multitask, meet deadlines, and collaborate in a fast-paced environment.

Responsibilities

• Develop and execute media placements across multiple channels for Singapore and global markets.
• Utilize analytics tools to measure and optimize campaign performance.
• Collaborate with cross-functional teams and produce compelling presentations/content.
• Be available for campaigns on weekends when required.

Skills

Marketing analytics

Paid social & search

API/SDK/GTM events

English & Mandarin communication

Education

Degree or Diploma

Tools

GA4

Looker Studio

Tableau

Excel

Google Sheets

Job description

• Degree/Diploma holder with at least 3 years of related working experience in media, digital marketing or agency;
• Proven experience in developing and executing media placement across various channels (e.g. Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat etc.) in Singapore and global regions;
• Proven experience in using marketing analytics tools and data visualization tools, including but not limited to GA4, Lookerstudio, Tableau, Excel, Google Sheets etc;
• Proven experience in ad platforms integration with strong working knowledge in API, SDK or event creating on GTM;
• Strong working knowledge of the digital media space with an emphasis in paid social, search, display, video and mobile etc;
• Excellent written and verbal communication skills in English and Mandarin, as this role mainly supports Chinese products;
• Able to produce effective presentations, and appreciate compelling content;
• Kept abreast of changes in marketing and content trends, technologies, social media landscape and consumer behaviors;
• Highly proactive, detail-oriented and good at project management; good news sense would be advantageous;
• Able to multitask with tight deadlines in a fast-paced environment;
• Able to work independently but also connect with people and collaborate as a team; and
• Able to work on weekends due to campaigns.