Performance Marketing & Campaign Specialist (Chinese Media Group)

SPH Media; Singapore; Vor Ort; SGD 60.000 - 100.000; Vollzeit

Zusammenfassung

SPH Media’s Chinese Media Group (CMG) seeks a Performance Marketing & Campaign Specialist to drive omnichannel campaigns, optimize ROI and raise brand engagement across Singapore, Asia, and beyond. You will work with internal teams to execute scalable marketing plans for CMG brands and coordinate across paid social, search, display and video channels.

The role requires 3+ years in media or digital marketing, strong analytics skills (GA4, Looker Studio, Tableau) and fluency in English and

Qualifikationen

• Degree/Diploma with at least 3 years in media, digital marketing or agency.
• Experience in media placement across channels (Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat) in Singapore and globally.
• Experience using marketing analytics and data visualization tools (GA4, Looker Studio, Tableau, Excel, Google Sheets).
• Experience in ad platforms integration with API/SDK or GTM.
• Strong knowledge of paid social, search, display, video and mobile.
• Excellent written and verbal English and Mandarin communication.
• Able to present and keep up with marketing trends and consumer behaviors.
• Proactive, detail-oriented, and good at project management; able to multitask and meet deadlines.
• Able to work independently and collaboratively; able to work on weekends for campaigns.

Aufgaben

• Develop omnichannel marketing efforts to drive digital performance, brand awareness and engagement.
• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social, SEM, email, etc.
• Coordinate with branding specialists, regional marketers, designers and operations to execute plans within budget.
• Research and develop top-to-mid funnel strategies using paid digital marketing to grow market share.
• Derive KPIs, monitor and report campaign performance to stakeholders; use insights to drive improvements.
• Assist with copywriting and creation of campaign artworks for owned platforms and social media.
• Liaise with stakeholders for approval of key artwork and materials; stay updated on industry trends.
• Build relationships with vendors and agencies; share knowledge within the B&M team and CMG.

Kenntnisse

Digital marketing

Campaign optimization

Multichannel advertising

English/Mandarin communication

Ausbildung

Degree or Diploma

Tools

GA4

Looker Studio

Tableau

Excel

Google Sheets

GTM

APIs/SDK

Jobbeschreibung

The Chinese Media Group (CMG) is seeking a highly motivated Performance Marketing & Campaign Specialist to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM etc.

As a Performance Marketing & Campaign Specialist, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in not only Singapore, but also Asia and global regions. You are expected to:

• Develop a thorough understanding of CMG and its brands’ mission and business goals;
• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social media, SEM, email marketing etc. to increase effectiveness of ads;
• Coordinate closely with internal stakeholders such as branding specialists, regional marketer, lifecycle marketer, designer, social media, ad operations etc. to execute marketing plans of varying scales within budget;
• Research and develop top to mid marketing funnel strategy for CMG brands, using paid digital marketing to amplify and effectively increase market share;
• Derive benchmarks and KPIs, monitor, analyze and report campaign performance to internal and external stakeholders, where applicable;
• Utilize data and insights to recommend opportunities for improvement and guide strategic decisions;
• Support with copywriting and creation of various communication materials, primarily campaign artworks for owned platforms and social media etc.;
• Liaise with internal and external stakeholders for approval of key artwork, communication materials;
• Research and provide industry updates, trends and insights that can help create potential opportunities;
• Provide guidance to internal stakeholders on digital campaign optimization;
• Build and manage relationships with vendors, ad platform partners, and agencies;
• Perform knowledge sharing within the B&M team, as well as within CMG to educate and inform on best practices; and
• Ensure confidentiality of all channel and performance data.

Job Requirements

• Degree/Diploma holder with at least 3 years of related working experience in media, digital marketing or agency;
• Proven experience in developing and executing media placement across various channels (e.g. Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat etc.) in Singapore and global regions;
• Proven experience in using marketing analytics tools and data visualization tools, including but not limited to GA4, Lookerstudio, Tableau, Excel, Google Sheets etc;
• Proven experience in ad platforms integration with strong working knowledge in API, SDK or event creating on GTM;
• Strong working knowledge of the digital media space with an emphasis in paid social, search, display, video and mobile etc;
• Excellent written and verbal communication skills in English and Mandarin, as this role mainly supports Chinese products;
• Able to produce effective presentations, and appreciate compelling content;
• Kept abreast of changes in marketing and content trends, technologies, social media landscape and consumer behaviors;
• Highly proactive, detail-oriented and good at project management; good news sense would be advantageous;
• Able to multitask with tight deadlines in a fast-paced environment;
• Able to work independently but also connect with people and collaborate as a team; and
• Able to work on weekends due to campaigns.