Advertising Executive / Specialist

Reolink Technology Pte. Ltd.; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits provided

Yearly bonus

Performance bonus

5 work days per week

Descripción de la vacante

REOLINK TECHNOLOGY PTE. LTD. seeks a Performance Marketing Specialist focused on Google and video ads to lead high-impact campaigns across Search, Performance Max, and YouTube.

You will manage budgets, optimize asset groups, and drive multi-platform performance for ecommerce and cross-border initiatives. You will collaborate with creative and product teams, analyze multi-channel data, and adjust strategies to improve CPA and conversion rates while staying abreast of Google policy changes and

Formación

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years hands-on experience in advertising operations with a heavy focus on Google ecosystem (Search, Performance Max, YouTube).
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.

Responsabilidades

• Develop and execute annual advertising strategies focused on Google search and video channels, manage monthly budgets, and achieve ROI targets.
• Oversee day-to-day Google Ads operations, optimize Search campaigns, scale Performance Max, and run YouTube campaigns (setup, targeting, assets, A/B testing).
• Maintain oversight of secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as secondary traffic sources.
• Conduct in-depth analysis of campaign performance and funnel metrics; prepare regular performance reports and optimization recommendations to reduce CPA and improve conversions.
• Collaborate with creative, content, and product teams to guide video ad concepts, asset groups for PMAX, and landing page optimization.
• Stay updated on industry trends, Google policy updates, and competitor activities; adapt strategies and explore new features.

Conocimientos

Data analysis

Campaign management

Strategic thinking

Team leadership

Educación

Bachelor's degree

Herramientas

Google Ads

TikTok Ads

Ocean Engine

Meta Ads

Descripción del empleo

Performance Marketing Specialist (Google & Video Focus)

5 Work Days Per Week

Office Near Tai Seng MRT, Singapore

Medical Benefits Provided

Entitled to Yearly Bonus & Performance Bonus

Requirements

Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube) . Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Platform Proficiency:

Core Expertise: Deep, hands‑on mastery of Google Ads -specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.

Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi‑channel performance.

Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.

Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads , driving advanced optimization for Search campaigns , scaling performance Max (PMax) strategies, and managing high‑impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).

Multi‑Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.

Data‑Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.

Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.

Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.