Google Ads Specialist

Fuku; Singapore; On-site; SGD 39,000 - 56,000; Full time

Job summary

Fuku by Momofuku in Singapore is hiring a hands-on Google Ads Specialist to plan, set up, and optimise campaigns across Search, Display and Performance Max. You will base decisions on business goals and performance data.

You will conduct keyword research, manage budgets, monitor metrics like CTR, CPC and ROAS, run A/B tests, and optimise bids and targeting. The role requires strong analytical skills and the ability to handle multiple campaigns independently.

Qualifications

• Hands-on experience managing Google Ads campaigns is required.
• Proven experience in Google Ads / PPC / Paid Search.
• Strong understanding of campaign setup, targeting and bidding.
• Familiar with Google Analytics and Google Tag Manager.
• Experience with conversion tracking and performance analysis.
• Able to work with advertising data and performance reports.
• Strong analytical and problem-solving skills.
• Able to manage multiple campaigns and budgets independently.
• Good understanding of digital marketing and paid advertising principles.
• Attention to detail and willingness to continuously optimise performance.

Responsibilities

• Plan, set up, manage and optimise Google Ads campaigns based on business objectives
• Conduct keyword research and identify relevant search terms and opportunities
• Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
• Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
• Analyse campaign data and identify areas for improvement
• Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
• Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
• Monitor search terms and manage negative keywords to improve traffic quality
• Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
• Track leads, conversions and other relevant campaign results

Skills

Google Ads

PPC Management

Keyword Research

Campaign Optimization

Google Analytics

Tag Manager

A/B Testing

Budget Management

Job description

Work location: Tai Seng, North-East Region, Singapore

Employment type: Full-time

Salary: S$3,500–5,000 per month

Key responsibilities

• Plan, set up, manage and optimise Google Ads campaigns based on business objectives
• Conduct keyword research and identify relevant search terms and opportunities
• Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
• Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
• Analyse campaign data and identify areas for improvement
• Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
• Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
• Monitor search terms and manage negative keywords to improve traffic quality
• Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
• Track leads, conversions and other relevant campaign results

About you

• Hands-on experience managing Google Ads campaigns is required
• Proven experience in Google Ads / PPC / Paid Search
• Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation
• Familiar with Google Analytics and Google Tag Manager
• Experience with conversion tracking and campaign performance analysis
• Comfortable working with advertising data, metrics and performance reports
• Strong analytical and problem-solving skills
• Able to manage multiple campaigns and budgets independently
• Good understanding of digital marketing and paid advertising principles
• Strong attention to detail and willingness to continuously optimise campaign performance