Marketing Specialist (Meta & Google Ads)

Le Fong Building Services Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Attractive salary package

Performance incentives

Budget-controlled scaling

Growth prospects

Collaborative team environment

Job summary

LEFONG BUILDING SERVICES PTE LTD in Singapore is seeking a results-driven Performance Marketing Specialist to manage and scale Meta and Google Ads campaigns. You will drive e-commerce growth through data analysis, creative testing, and optimization.

You will plan, launch, and optimize campaigns, test audiences, analyze data for insights, and collaborate with product teams to craft compelling ad angles. Experience with Shopify, GA, and high-ticket products is preferred.

Qualifications

• Experience managing Meta and Google Ads campaigns.
• Strong understanding of ROAS, CPA, CTR, CPC, and conversion rates.
• Familiarity with Shopify and Google Analytics.
• Creative mindset with testing and experimentation skills.
• Self-driven and able to perform in a fast-paced environment.
• Experience scaling brands in Singapore.
• Experience with high-ticket products.
• Strong copywriting or creative strategy skills.
• Experience with WhatsApp lead funnels.

Responsibilities

• Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance
• Scale profitable campaigns to improve Return on Ad Spend (ROAS)
• Monitor daily ad performance and manage campaign budgets effectively
• Conduct audience testing, creative testing, and funnel optimization to enhance campaign results
• Analyze campaign data to generate actionable insights for continuous improvement
• Collaborate with product and services teams to develop compelling ad angles and content
• Improve conversion rates and reduce customer acquisition costs through targeted strategies
• Retarget website visitors and leads to increase engagement and conversions

Skills

Meta Ads

Google Ads

E‑commerce metrics

Shopify

Google Analytics

Creative testing

Copywriting/creative strategy

WhatsApp funnels

Campaign optimization

Budget management

Tools

Shopify

Google Analytics

Job description

Company Overview

LEFONG BUILDING SERVICES PTE LTD is a registered Singapore Waterproofing Contractor with the Building and Construction Authority (BCA). We deliver quality waterproofing solutions with skilled workmanship, competitive pricing, and over 10 years of industry experience.

Job Summary

We seek a results-driven Performance Marketing Specialist to manage and scale Meta and Google Ads campaigns, driving e-commerce growth through data analysis, creative testing, and optimization.

Responsibilities

• Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance
• Scale profitable campaigns to improve Return on Ad Spend (ROAS)
• Monitor daily ad performance and manage campaign budgets effectively
• Conduct audience testing, creative testing, and funnel optimization to enhance campaign results
• Analyze campaign data to generate actionable insights for continuous improvement
• Collaborate with product and services teams to develop compelling ad angles and content
• Improve conversion rates and reduce customer acquisition costs through targeted strategies
• Retarget website visitors and leads to increase engagement and conversions

Preferred competencies and qualifications

• Experience managing Meta and Google Ads campaigns
• Strong understanding of e-commerce performance marketing metrics such as ROAS, CPA, CTR, CPC, and conversion rates
• Familiarity with Shopify and Google Analytics
• Creative mindset with strong testing and experimentation skills
• Self-driven and able to perform in a fast-paced environment
• Experience scaling brands in Singapore
• Experience with high-ticket products
• Strong copywriting or creative strategy skills
• Experience with WhatsApp lead funnels

Benefits

• Attractive salary package
• Performance incentives
• Opportunity to scale campaigns with budget control
• Fast-growing company with strong growth plans
• Collaborative and motivated team environment

Location

Singapore (Serangoon North)