Senior Product Marketing Manager: GTM & AI/ML Messaging

Inriver; Malmö kommun; Hybrid; SEK 800,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work in Malmö

Tuesday Fika

Friday breakfasts

Running club

Job summary

Inriver in Malmö is seeking a Senior Product Marketing Manager to lead go-to-market strategy for advanced capabilities including AI-powered workflows and product enrichment experiences. This is a senior individual contributor role reporting to the Director of Product Marketing.

You will own messaging, collateral, and enablement across product, sales, and customer success, balancing data-driven strategy with practical execution in a hybrid Malmö setup.

Qualifications

• 6–8 years in product marketing in B2B SaaS or enterprise software.
• Experience building messaging and launching products in complex technical environments, including AI/ML messaging.
• Excellent communication and presentation skills in English.

Responsibilities

• Build messaging and positioning for product launches and feature releases, from first draft to sales-ready.
• Create customer-facing and sales-facing collateral including datasheets, pitch decks, FAQs, and demo narratives.
• Enable sales, customer success, and partner teams with tools and training to position and sell Inriver solutions.
• Identify customers who exemplify value realization and develop compelling case studies and success stories.
• Support market intelligence and analysis to shape product roadmaps, pricing, and GTM plans.
• Own GTM plans for releases: define ICP, value prop, launch tiers, and rollout coordination.
• Run win/loss analysis and feed competitive intelligence back into product and packaging decisions.

Skills

B2B SaaS experience

AI/ML messaging

Storytelling

Cross-functional collaboration

Data-driven GTM

Job description

Inriver in Malmö is seeking a Senior Product Marketing Manager to lead go-to-market strategy for advanced capabilities including AI-powered workflows and product enrichment experiences. This is a senior individual contributor role reporting to the Director of Product Marketing.

You will own messaging, collateral, and enablement across product, sales, and customer success, balancing data-driven strategy with practical execution in a hybrid Malmö setup.