Head of Marketing Operations & Web (Hybrid)

Inriver; Malmö kommun; Hybrid; SEK 950,000 - 1,300,000; Full time

Job summary

Inriver is seeking a hands-on Director of Marketing Operations & Web on a maternity cover basis in Malmö. You will own the martech stack, lead Salesforce/Pardot operations, and manage the multi-language WordPress site, acting as the technical owner of Inriver.com.

You’ll drive campaigns, analytics, and website governance in a hybrid Malmö setup. You’ll collaborate with a lean marketing team, report to the CMO, and ensure data integrity across GA4, Salesforce, Pardot, and external vendors.

Qualifications

• 8+ years in B2B marketing operations, incl. leadership in B2B SaaS/tech.
• Strong hands-on Salesforce experience: leads, flows, reports & dashboards.
• Expert MAP admin experience (Pardot/MCAE) including Engagement Studio & Salesforce connector.
• Hands-on WordPress administration; basic coding; manage external devs.
• Experience managing a marketing budget and vendor relations.
• Fluency in written and spoken English; comfortable collaborating across Europe/US.

Responsibilities

• Own lead and campaign management in Salesforce: lead rules, campaigns, and full funnel model.
• Administer Pardot: lists, emails, forms, Engagement Studio, and Salesforce sync.
• Own marketing dashboards, attribution, and data quality in collaboration with Commercial Ops.
• Maintain and govern marketing tech stack and vendor relationships; support paid media efforts.
• Run data enrichment and ICP tracking; manage webinar program workflows.
• Own UTM governance and paid media tracking for channel accountability.
• Website operations: act as technical product owner for inriver.com, manage WP translations and hosting.
• Oversee data flow from site to GA4, Ads, LinkedIn, Pardot, and Salesforce.
• Budget tracking and monthly reconciliation with Finance; contract/invoice processing.

Skills

Lead management

Salesforce

Pardot / MAP admin

WordPress

GA4 / Analytics

6sense

Agency management

Budget ownership

Documentation

Tools

Salesforce

Pardot

WordPress

Google Analytics

Google Ads

6sense

Zapier

Job description

Inriver is seeking a hands-on Director of Marketing Operations & Web on a maternity cover basis in Malmö. You will own the martech stack, lead Salesforce/Pardot operations, and manage the multi-language WordPress site, acting as the technical owner of Inriver.com.

You’ll drive campaigns, analytics, and website governance in a hybrid Malmö setup. You’ll collaborate with a lean marketing team, report to the CMO, and ensure data integrity across GA4, Salesforce, Pardot, and external vendors.