Senior Product Marketing Manager

inRiver inc; Malmö kommun; Hybrid; SEK 900,000 - 1,300,000; Full time

Job summary

Inriver is seeking a Senior Product Marketing Manager to own go-to-market strategy for advanced capabilities including AI-powered workflows, media management, and product enrichment experiences. This role reports into the Director of Product Marketing and is an individual contributor position.

You will build messaging, create customer-facing collateral, enable sales and partners, and shape product roadmaps through market intelligence while coordinating launches with ICP, value prop, and rollout

Qualifications

• 6-8 years in product marketing in B2B SaaS or enterprise software.
• Experience building messaging and launching products in complex tech environments (AI/ML messaging).
• Strong storytelling and ability to translate features into business value for enterprise buyers.
• Excellent communication and presentation skills in English.
• Organized, collaborative, and able to influence cross-functional teams.
• Data-driven approach using customer and competitive insights to shape GTM strategy.

Responsibilities

• Build messaging and positioning for product launches and releases.
• Create customer-facing and sales-facing collateral (datasheets, decks, FAQs, demos).
• Enable the sales, customer success, and partner teams with tools and training.
• Develop case studies and success stories with content team.
• Support market intelligence to shape product roadmaps, influence pricing and packaging, and guide GTM plans.
• Own go-to-market (GTM) plans for releases: define the ICP, the value prop, the launch tiers, and the rollout to coordinate launch logistics.
• Run win/loss analysis and feed competitive intelligence back into product decisions.

Skills

Product marketing

Messaging

GTM strategy

Sales enablement

Storytelling

Data-driven

Stakeholder management

English fluency

Job description

At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.

We are now looking for a strategic and hands‑on Senior Product Marketing Manager to join our team in Malmo. This role reports into the Director of Product Marketing.

What you’ll do

From messaging and positioning to sales enablement and commercialization, you will own the go‑to‑market strategy for some of Inriver’s most advanced capabilities. This includes AI‑powered workflows, optimization loops, media management, and product enrichment experiences. The ideal candidate thrives at the intersection of product, sales, and customer success, balancing data‑driven strategy with great execution. While this is a senior level role, it is also an individual contributor position, so a proactive, roll‑up‑your‑sleeves attitude is a must.

• Build messaging and positioning for product launches and feature releases, from first draft to sales‑ready.
• Own the creation of customer‑facing and sales‑facing collateral including datasheets, pitch decks, FAQs, and demo narratives that clearly articulate value.
• Enable the sales, customer success, and partner teams with tools and training to position and sell Inriver solutions.
• Identify customers who exemplify value realization and partner with the content team to develop compelling case studies and success stories.
• Support market intelligence and analysis to shape product roadmaps, influence pricing and packaging, and guide GTM plans.
• Own go‑to‑market (GTM) plans for releases: define the ICP, the value prop, the launch tiers, and the rollout to coordinate launch logistics.
• Run win/loss analysis and feed competitive intelligence back into product, pricing, and packaging decisions.

What you’ll bring

We don’t expect you to tick every box - but we think you’ll succeed here if you have many of the below:

• 6-8 years in product marketing in B2B SaaS or enterprise software.
• A track record of building messaging and launching products in complex technical environments, including AI/ML messaging.
• Strong storytelling skills and the ability to translate technical features into business value for enterprise buyers.
• Excellent communication and presentation skills, with fluent written and spoken English.
• Organized and collaborative, comfortable managing multiple programs and influencing stakeholders across product, sales, and customer success.
• A data‑driven approach, using customer and competitive insight to shape GTM strategy.

Why Inriver

At Inriver, you’ll join a global company with a product at the centre - and people who genuinely care about building something meaningful together.

In our Malmö office, you’ll find things like:

• Tuesday Fika
• Friday breakfasts to start the day together
• A running club and social activities for anyone who wants to join
• A welcoming mix of focused work, collaboration, and a few laughs along the way

We work in a hybrid setup, with flexibility and trust as a baseline.

Ready to apply

We’d love to hear from you. If you’re curious but not 100% sure, we still encourage you to apply. We’re happy to explore the fit together!